Zee Entertainment Enterprises Limited (ZEEL) to strengthen its creative offering for clients across all industries and categories, has launched ZEE Brand Works.
With customer focus at its core, the ZEE Brand Works team aims to provide brands with a holistic and wide range of solutions for branding, sales growth, customer acquisition, new launches, product creation content, influence and integration. Backed by ZEE’s distinguished leadership and expertise across all Indian markets and consumer cohorts, ZEE Brand Works offers brands and marketers enhanced and direct access to reach, connect and engage with the right audience through ZEE’s portfolio of TV channels in 11 languages, ZEE5 OTT platform and social media platforms.
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Speaking of ZEE Brand Works, Rajiv Bakshi, Director of Operations – Revenue, ZEE Entertainment Enterprises Ltd. said, “Consumers are also increasingly rewarding authenticity and personalization as well as brand alignment with purpose. Forging a deep emotional connection and occupying more of the mind is a major challenge for existing and emerging brands. ZEE Brand Works will further enhance our efforts to build brand resonance and sales in HSM and regional market clusters using the team’s resourceful creativity and inherent understanding of consumers. With the start of this journey, we are excited to partner with like-minded marketers and augment their growth strategies. »
Marking the initiative, Ashish Sehgal, Chief Growth Officer, ZEE Entertainment Enterprises Ltd. said, “As a pioneer in the Indian media landscape, we have always had our finger on the pulse of the Indian viewer. It helped us develop a deep understanding of the myriad mini-Bharat that exist within this great nation, each with their own set of norms, sensibilities and traditions. Combining this understanding of the Indian consumer with the marketing requirements of our clientele to develop bespoke brand solutions has always been ZEE’s hallmark.
He further added, “Given the fluid nature of brands’ marketing goals to keep pace with changing consumer needs, we are also enhancing our services with the launch of ZEE Brand Works. Through this, we will enable brands to achieve their goals throughout the marketing funnel by providing integrated solutions spanning our TV, digital, social and experiential assets, resulting in enhanced brand connections, engagement higher and better marketing results. As an industry-leading initiative, ZEE Brand Works will help brands reach the right audience using the best medium(s), increasing the overall return on investment for our clients.
ZEE Brand Works has introduced new programs that are meticulously designed to effectively reach audiences across different brand objectives:
· Design product launches that provide brands with visibility, greatness and traction by leveraging the distinct strength of ZEE’s network across linear TV, OTT, on the ground and social.
Creative solutions to the burgeoning community of new era entrepreneurs and visionaries, highlighting their key successes, capturing their journeys in building successful businesses and showcasing their contribution to India’s economic development .
Watch TV stars in their most candid avatar with interviews on iconic scenes and highlights, gupshup, and more. In the wings
· Celebrate the upcoming festival season with audiences nationwide through Khusiyon Ke Avsar.
ZEE Brand Works’ existing customer base includes GSK India, Pedigree, P&G, Ultra Tech Cement, Perfetti Van Melle, Philips India, Maruti Suzuki India Limited, Mankind Pharma, MTR Foods, Asian Paints, Swiggy and Amazon, among others.