Wolf Spirit Announces First National Marketing Campaign for Puncher’s Chance Bourbon


Program to include TV advertising, sponsorships, in-store promotions and paid digital media

EUGENE, Oregon (PRWEB) April 19, 2022

Wolf Spirit, based in Eugene, Oregon, perhaps the only spirits company founded in a former laundromat, is pleased to announce the first national marketing campaign for Puncher’s Chance® Bourbon. Titled “Take Your Shot”, the program will feature the company’s first-ever television commercials, as well as social/digital media commercials, onsite and offsite promotions, public relations and Professional Fighters League sponsorship. (PFL).

“Take Your Shot” will woo MMA’s growing audience by debuting a gritty TV ad that will air on ESPN during the Professional Fighters League live stream in Arlington, Texas on Wednesday, April 20. Created by Ion Marketing Group, Los Angeles, the ad shows athletes working hard for their chance at glory, a nod to the boxing term “Puncher’s Chance”, indicating that almost everyone is susceptible to a punch. thanks, whatever the odds. Inspired by two great American traditions – whiskey and the fight for what you believe in – Puncher’s Chance was created for the whiskey curious who appreciate approachable bourbon with finesse. The “Take Your Shot” ad can be viewed at: https://vimeo.com/699233806/057517ac78

As the official bourbon partner of the PFL, Puncher’s Chance will sponsor all PFL regular season events on ESPN networks and streaming platforms and will be served in the arenas and VIP lounge at season events. Additionally, Puncher’s Chance will feature “Upset of the Night” across all PFL social media channels and a highly recognized PFL athlete will serve as the brand ambassador for the spirit throughout the season.

“‘Take Your Shot’ marks a major step forward for Puncher’s Chance Bourbon as we deliver national distribution and continued sales growth,” said Umberto Luchini, Founder of Wolf Spirit. “Our partnership with the Professional Fighters League allows us to advertise effectively on ESPN and ESPN2, while creating a powerful marketing base to target whiskey drinkers who are also MMA fans – a huge audience.”

“Take Your Shot” will also be seen on location at PFL viewing parties, along with a social media photo experience and drink specials. paid digital advertising; offsite signings and autograph displays; and extensive media/influencer relationships and events will amplify campaign reach targeting the MMA consumer where they are most engaged. The campaign can be followed on social media with the hashtag #takeyourshot.

Crafted through a partnership with the IJW Whiskey Company of Louisville, Kentucky, Puncher’s Chance Kentucky Straight Bourbon is a five- and six-year-old blend of fine whiskeys, made from a blend of 75% corn, 13% rye and 12% barley mash and proprietary yeast. The liquid exiting the all-copper column is aged in American white oak barrels with #4 alligator char in traditional wooden rickhouses. Pointing at 90 degrees, the final whiskey hits the nose with aromas of apricot and maple oats.

Puncher’s Chance recently won a Double Gold Medal at the 2022 TAG Global Spirits Awards and a Gold Medal at the 2022 San Francisco World Spirits Competition. reveal the amber liquid inside. The brand’s tiger mascot, a common symbol of boxing and MMA fights, prowls the label. Puncher’s Chance is available now at fine spirits retailers and online at SRP$34.99 for a 750ml.

Media images/videos of Puncher’s Chance and the Take Your Shot advertising campaign can be found HERE.


Perhaps the world’s only liquor company founded in a former laundromat (Nanny’s Wash & Dry, to be exact), Wolf Spirit is a true Eugene, Oregon original, producing fine, artisan products that capture the spirit. pioneer of the American Northwest. Founded by Campari Group veteran Umberto Luchini and led by longtime spirits industry expert Bradd Levitan, Wolf Spirit embodies the traits of its namesake. Guided by instinct and fueled by a thirst for brands with authentic stories, Wolf Spirit builds a pack of unique products with bravely bold identities that unite with purpose. Our premium brands include Puncher’s Chance® Bourbon, Tom of Finland® Organic Vodka, Blood x Sweat x Tears® Vodka and Bosscal Mezcal. Launched in 2017, Wolf Spirit’s products are now available nationwide across the United States, with a particular focus on national and regional on-premises and off-premises channels. To learn more, visit https://wolfspiritdistillery.com/.

For the original release on PRWeb, visit: https://www.prweb.com/releases/2022/4/prweb18623183.htm


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