Top state officials push foster care marketing campaign


August 3 – ATLANTA – Governor Brian Kemp, First Lady Marty Kemp and Department of Human Services Commissioner Candice Broce announced a new statewide marketing campaign to help recruit and retain more parents adoptive parents for young people detained by the State.

“My administration has made great strides in supporting adoptive parents in the critical mission of caring for Georgia’s children in need,” Kemp said in a press release. “Our state believes in protecting life at all stages, and we are committed to achieving that goal. We hope this new campaign reaches more people ready to answer that call.”

“Our state appreciates the generous families and individuals who have opened their homes to children in need,” First Lady Marty Kemp said. “We hope this initiative will encourage more Georgians who are able to answer the call and provide children in state custody with the most precious thing they can receive: a stable and caring place to grow and thrive. “

Working with Lexicon Strategies, state officials have already begun working on a rigorous approach to engaging stakeholders, crafting a message that resonates with prospective adoptive parents, and celebrating the victories — large and small — of foster parents at across the state.

“We need more loving homes for our foster children and young adults, and we want to recognize the compassion and selflessness of families who already serve the most vulnerable among us,” Broce said. “Across the state, we are committed to our foster families and working to create more opportunities for our young people. This initiative is critically important to our child welfare system, and we appreciate the unshakable partnership of the first family.”

Some Georgians may not realize that they are eligible to become foster parents. Single women and single men, young adults over the age of 21, and newly married couples are all eligible to begin the process of becoming a foster parent.

For more information on becoming an adoptive parent in Georgia, visit or call 1-877-423-4746.


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