It’s no secret that the digital marketing landscape is changing rapidly.
In fact, with the shift to digital strategies, marketing as a whole has changed more over the past five years than over the past 20 or more years, and there is no sign of slowing down any time soon. In order to successfully market your business, online marketers must constantly learn and stay on top of trends and strategies with the help of server log audits, so as not to fall behind their competition and use obsolete practices.
As 2020 approaches, there is no doubt that new trends will emerge based on the latest technology and consumer demands for strategies such as social media, content marketing, SEO, and PPC. Here are the top three trends marketers shouldn’t ignore in the New Year.
1. Voice search
While some brands have already jumped on the voice search trend, it will be nearly impossible to avoid in 2020. Voice search is becoming the new normal, with a expected 30 percent of Internet browsing sessions completely ignoring a screen by next year, and about 50 percent of searches will be voice searches.
So how can marketers capitalize on this trend? Make sure websites are optimized for voice search by changing short keywords to long tail keywords, and including keywords that look more like questions than single word searches . An example would be changing a keyword from “best restaurants” to “what are the best restaurants nearby?” »By investing in this SEO strategy, you can ensure that you stay ahead of the game and find the best, most relevant keywords that will attract more traffic.
2. Interactive content
Consumers are more engaged when the content they view is interactive and also tend to shop more. The reason is that it is a new and original type of content that helps to grab attention and cut the noise from all the other static content out there. It provides a unique browsing experience for consumers which also gives them a reason to stay on your website or social media page for longer. Interactive content is also extremely shareable, and as more and more people share your content, your brand awareness increases. You can also try affiliate marketing and here are some great examples of it.
360 degree videos
Quizzes and surveys
Items that can be purchased
AR and VR
3. Social messaging apps
This trend started in 2018, but has grown steadily since then and next year will no doubt be hard to ignore. Social media messaging apps like WhatsApp, Facebook Messenger, and WeChat have moved from interacting with friends to interacting between businesses as more and more brands engage with their customers in this way. It allows a direct line of communication from the business to the customer, both potential customers and current customers, which is much more convenient. It also gives consumers the personalized marketing experience they are looking for, as they can grab direct attention in an instant.
Businesses can use social messaging apps for a number of uses, including building and building relationships with their target audiences, educating their audience about their services, products or brand, increasing sales, and providing exceptional customer support. A good question to consider for the New Year is how your business can use messaging apps to your advantage and how they can help you personalize your digital marketing strategy to improve your customers’ journey through the sales funnel. .