Tools to improve your email marketing campaign


Email marketing remains a convenient outreach method for businesses. It allows a direct and personal touch in the way you can interact with your customers. The big problem that many businesses have with email marketing is the time it takes from their staff. But does email marketing have to take that long?

Over the years, businesses have realized that anything that took time could now be more efficient. Email marketing is no exception. Where research once meant digging through tons of questionnaires and jotting down the results, today you can simply access an automatically compiled list of customer preferences, sorted by an algorithm. These lists allow you to develop targeted, personalized emails that resonate with your chosen audience. These tools, however, are only the tip of the iceberg.

As more businesses develop one-to-one marketing techniques, the process needs to accelerate more than ever. Specialized tools and software exist to help businesses get results faster. However, many businesses still don’t know how to streamline their email marketing to take less time.

We asked 17 YEC thought leaders for their recommendations on the best tools and strategies to make email marketing a more efficient process. Here are the solutions they offer.

1. Active Campaign

“At Hubstaff, we love using ActiveCampaign for all of our email automation. We’ve integrated it with Segment so that all of our event tracking is integrated with ActiveCampaign. It can be a bit of a setup at first, but once you’re up and running, it’s an amazing tool for setting up personal and targeted emails for your users. ‒ Jared Brown, Hubstaff talent

2. Canvas

“Canva is great for pre-made layouts and marketing messages. Pitch your idea, test out different messages and images, and pass the design to your email marketing template. ‒ Peter Boyd, PaperStreet web design


“The majority of email marketing tools do the exact same thing. The real results come from the strategies you use, and one of the most powerful is deeper segmentation of your audiences. My favorite tool for this is ConvertKit We segment our mailing list into hyper-specific groups (freelancers, agencies, employees, etc.) and then send them very targeted campaigns instead of mass emails.” ‒ Travis Jamison, Smash. cv

4. Grammar

“Do you edit and proofread every email to make sure it’s professional and clearly conveys your message? Grammar catches your spelling mistakes and other mistakes that dumb down your writing and don’t get your point across. ‒ Stephanie Wells, Formidable Shapes

5. HubSpot

“We use HubSpot for our marketing automation, CRM, and sales tracking. Having everything in one place ensures that the sales team can see which marketing emails a prospect has received and with which interacted with before calling, which allows for better initial conversations.‒ Kelsey Raymond, Influence & Co.

6. Pardot

“We’re a Pardot store, and we’ve found that Pardot makes it incredibly easy to sync data from CRM and email tools without too much hassle. This has allowed us to create, scale, and run email journeys in days (sometimes even hours) from ideation.” ‒ John Lie-Nielsen, One Park Financial

7. Klaviyo

“Klaviyo makes email marketing a snap. Their segmentation and data science are unmatched by anything else in the industry today. ‒ Josh Weiss, Reggie

8. Lead Pages

“I use Leadpages as my primary tool to build our mailing lists and deploy lead magnets. All landing pages, email trigger links, alert bars, pop-ups and lead magnets are managed under one roof. This software makes it easy to manage all email marketing efforts in one place for a reasonable price.‒ Kristin Kimberly Marquet, Marquet Media LLC

9. Mailshake

“I prefer deep engagement and targeting over sending a chase email, but it really depends on what kind of business you are. To that end, I think an outreach tool like Mailshake is invaluable. It can combine sequences, accept meeting bookings, assign reminders, and track visits and email activity to the website.‒ Richard Fong, Ready Green


“The success rate of any email campaign depends on many factors, such as thorough research and an understanding of the nature of a business and the industry it belongs to. And the best tool, in my opinion, It’s Alfred. It’s not entirely a messaging tool. Rather, it’s a tool that helps you get insights from LinkedIn and automates the end-to-end process of building connections and sending emails.” ‒ Vikas Agrawal, Infobrandz

11. OptinMonster

“We use OptinMonster. And believe me, this service does more than manage opt-ins. It comes with form builder tools, landing page help, and lead management support. Moreover, its price is affordable. ‒ Andrew Schrage, Money Crashers Personal Finance

12. Resci

“ReSci is a great tool for anyone working in eCommerce and Software as a Service. “AI will reach out to them based on their interaction with your brand. This saves you a ton of time and yields great results. ‒ Rishi Sharma, Mallama

13. Sendinblue

“Sendinblue is an email marketing service that helps you create engaging emails. It’s great because it’s beginner-friendly, so you don’t have to worry about coding or other areas of expertise. You can customize campaigns so they speak to your audience and you can improve your conversions.” ‒ Jared Atchison, WPForms

14. Content Bundling

“Bundled content is a great way to simplify and speed up the email marketing process. Rather than rushing to constantly create new content on the same day or week, set aside time to write everything you need. you need in one sitting. It also allows you to plan ahead and schedule a time of day to write when you’re at your creative peak.” ‒ Blair Thomas, eMerchantBroker

15. Customer Personalities

“Take the time to understand your audience and develop personalities. When you know who you’re talking to, what’s important to them, and what’s keeping them up at night, you can send them an effective and efficient message. Use your learnings to develop automated email campaigns through which you can deliver timely content that answers the thoughts and questions at the forefront of your audience’s mind. – Traci’s Beach, Craft Impact

“Email automation is essential. There are plenty of email automation tools out there (just Google). These systems track the actions of your email subscribers on your website and then send them email targeting campaigns. This can be used for both B2B and consumer businesses. Tracking your automation campaigns and optimizing them is important, but setting them up will save you a lot of time. ‒ David Boehl, GoLastMinute

17. Email surveys

“A quick survey in your email can help you send more valuable information to the people who want it. Give them a choice of content to receive, so they’re more likely to open and click on emails. Most email marketing software will allow you to do this, but you can even just hyperlink to UTMs or other analytics tracking codes so you can track emails as well. clicks manually.‒ Thomas Griffin, OptinMonster

[Looking for help with your business’s email marketing campaigns? Check out our picks for the best email marketing software.]


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