The Special Interest Tourism Market Will Grow at a Steady Rate


NEWARK, Del, May 05, 2022 (GLOBE NEWSWIRE) — The specialty tourism market is poised for exponential growth in the coming years, with Future Market Insights (IMF) forecasting it to reach $26.921.1 billion. by the end of 2032. In 2021, the market is expected to grow slightly above 22.4% as the tourism industry embarks on the road to recovery with countries gradually recovering from sequelae of COVID-19.

The focus on sustainability will continue to be the main driver of special interest tourism. A growing number of rural activists, government officials and farmers are excited about the prospects of direct agricultural marketing. Direct marketing helps rural development by attracting agricultural tourists. Recreational activities such as U-pick food, Christmas tree cutting and others are organized under this concept, facilitating the growth of special interest tourism worldwide. Agritourism is booming across the world as it offers unique opportunities to combine aspects of agriculture and the tourism industry, provides a plethora of educational, financial and social benefits to tourists and communities.

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Who wins?

The report identifies some of the major companies operating in the market. To gain the edge against growing competition, market players are focusing on designing unique packages. For example, Martin Randall Travel Ltd. offers competitively priced trips across the UK and Europe. Meanwhile, Audley Travel Group Ltd., supports several charities and social and environmental projects around the world. In January 2020, he also received the Travelife Partner Aware in recognition of his efforts to improve corporate social responsibility and sustainability.

Some of the other major market players are The Cultural Travel Company, Audley Travel, Trafalgar, Myths and Mountains, Global Medical Treatments, Carlson Wagonlit Travel, National Geographic Expeditions, Flight Center Travel group, The Priceline Group, BrightSpark, EF Educational Tours. , Wendy Wu Tours UK, ACIS Educational Company, Intrepid Travel, Cox and Kings, GeoEx, China Highlights, Globus Student Discoveries, Kuoda Travel, ACE Cultural Tours, Others.

The expansion of agritourism presents lucrative opportunities for the growth of special interest tourism. Ranch stays across the United States and farm stays in India are popular examples. Also, the growing emphasis on sustainable travel will enable the growth of the market. With an increasing number of travelers showing a strong interest in traveling more responsibly, the prospects for growth in special interest tourism are set to soar.

With the COVID-19 pandemic exposing vulnerabilities in the tourism industry, the focus on sustainable tours and travel is expected to grow. The United Nations World Tourism Organization has incorporated sustainable tourism goals encouraging compliance with certain standards while promoting tourism. Such initiatives from international organizations will drive the special interest tourism market in the years to come.

Here are some of the key takeaways from the IMF study of the special interest tourism market:

The expansion of the tourism industry in France and the UK will propel Europe to the forefront of the special interest tourism market will grow even as conventional methods such as in-person booking remain popular.

“Governments around the world are adopting various strategies to revive the tourism industry as economies return to normal following the COVID-19 outbreak. The focus is on special interest tourism, as governments are committed to promoting special activities in tourist destinations,” a senior IMF analyst revealed.

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According to Think with Google, nearly 57% of travelers favor personalizing their shopping experiences based on personal preferences, behavior and past choices. The growing demand for customization has become a key driver for the growth of special interest tourism. By offering flexible packages and tailoring them to traveler preferences, tour operators and tour operators have a better chance of satisfying them. The growing demand for personalized travel packages and experiences will help the market expand in the coming years.

Driven by changing consumer preferences, leading travel advisors and planners such as Travel Triangle and others are offering features to personalize travel experiences. This should bode well for the global market.

Global Special Interest Tourism Market by Category


  • Activity
  • Educative
  • Discovery
  • Hobby
  • Challenge
  • Relaxation
  • Health and therapy
  • Day trips

By type of tourist:

By Traveler Type:

  • Individual
  • Couple
  • Group
  • Professional

By region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • AEM


1. Summary

1.1. Global Market Outlook

1.1.1. Who travels?

1.1.2. How much are they spending?

1.1.3. Direct contribution of tourism to GDP

1.1.4. Direct contribution of tourism to employment

1.2. Analysis of the evolution of tourism

1.3. MFI analysis and recommendations

2. Presentation of the market

2.1.1. Special Interest Tourism in Travel and Analysis

2.1.2. Travel Industry Special Interest Tourism

TOC Continued…

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About Future Market Insights (IMF)

Future Market Insights (ESOMAR certified market research organization and member of the Greater New York Chamber of Commerce) provides in-depth insights into the driving factors that increase demand in the market. It reveals opportunities that will drive market growth in various segments on the basis of source, application, sales channel, and end-use over the next 10 years.


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