Digital media has exploded and has had a direct impact on the way business is done and the way consumers are engaged. So perhaps it’s no surprise that many think the future of printing is not so bright. However, they are wrong.
Photo by Wendelin Jacober © de Pexels
Although the use of printing has declined over the past two decades, the industry is embracing a new range of modern applications and is poised to take advantage of the oversaturation and privacy issues faced by digital platforms. Beyond newspapers, magazines and books, print embraces new waves of innovation.
“Wherever you go, printed documents are visible everywhere,” says Greg Griffith, Hardware Product Manager at Kyocera Document Solutions South Africa. “From labels to booklets to packaging and more, printing remains in demand. The packaging of every product we buy is printed. The demand for printing is actually so much greater than most people realize, and this demand drives constant innovation. In the post-Covid era, workplace apps allow users to securely access devices from their smartphones or tablets, for example by introducing the concept of contactless printing and scanning. “
Integration of print and digital
Increasingly, companies are creating their own applications for their customers, developing technologies and new methods to provide better services and meet customer needs. New technologies have enabled businesses to do more with print and reach more audiences.
“The reason for this boom is interactivity, with printers integrating technologies into their workflows to provide more complete solutions,” says Griffith. “In doing so, people make seamless connections between the digital world and the physical world, with printing playing a vital role in this process. “
Customers today want personalization and one of the biggest developments in printing has been the move to smaller runs with more personalization. It was the integration of digital technology that made small prints affordable that were once impossible due to cost.
Environmentally friendly printing
The two main concerns when it comes to printing are the consumption of paper and ink cartridges. Sustainable printing methods are becoming increasingly popular as companies strive to reduce their environmental footprint and engage in extensive recycling efforts. Advances in technology allow printers to produce durable prints with no effect on quality. “Modern printers use less ink and produce a lot less waste, while generating less heat, using less electricity and even producing less carbon dioxide,” Griffith adds.
Companies continue to find new ways to reduce waste and make printers more environmentally friendly.
The 3D printing revolution
3D printing is a fun way to produce creative work, and it’s totally taken off. People are using this new technology to create all kinds of wild and wonderful 3D printer projects.
“It prints real, tangible, three-dimensional objects,” says Griffith. “3D printers use a variety of additive manufacturing technologies, but they all have one thing in common: they create three-dimensional objects. 3D technology brings unlimited uses and benefits to users in all markets. It allows you to quickly create lifelike prototypes of your end product, accurately display vital characteristics, and produce high resolution end-use products and custom prototypes.
Technology is completely changing the paradigm for professionals engaged in architectural modeling, marketing communications, fashion design and more.
Easier and more accessible printing
Printing at home and in the office has become much easier than ever, with improved productivity, efficiency and agility. Wireless printers can communicate wirelessly with other devices, including smartphones, tablets, laptops, or PCs over Bluetooth technology, Wi-Fi, or similar services.
“More recently, AI is poised to revolutionize the printing industry. By using it to reduce waste, accelerate production times and deliver solutions that look like something out of the future, AI-based solutions are redefining printing, ”says Griffith. “They also translate into faster turnaround times, lower costs and greater flexibility in customization. “
Since the human brain responds better to print than digital media, and also trusts it more, sending dynamic promotional and communication materials in print is likely to capture the attention of readers and consumers alike. encourage a response for many years to come. The printing and personalization it offers is a secret weapon for marketing and communication departments.
“New print technology allows people to coordinate campaigns that make the most of print and digital media to deliver messages and information effectively and efficiently. It’s an evolving industry one to watch, ”concludes Griffith.