The Best Digital Marketing Strategies You Should Grab Now | Economic news

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Do you need the best digital marketing strategies to boost your online presence and boost your business? We have 5 techniques you can explore.

How much effort did you put into your digital marketing strategy?

Let’s start with: “Do you have an online presence?” What tactics do you use to attract potential customers to your brand through this presence?

Having an online presence shouldn’t be a formality – something to please bosses but an otherwise idle tool.

Businesses have long moved into the digital space and if you are not reaching them through this platform, you are missing out on a significant portion of your leads. To your competitors’ advantage, of course.

So, how about changing things up with the strategies we’ve outlined below:

1. Video marketing

Video plays a crucial role throughout the buying journey. It’s great for engaging and educating audiences, highlighting key differentiators, sharing social proof, and communicating important updates.

According to a Wyzowl survey, 86% of companies include video in their marketing tools. More than 80 of the marketers surveyed attributed video to increased website traffic and dwell time, lead generation, and higher sales numbers.

When it comes to the customer, well, 73% of respondents leaned into video as a channel to learn more about a company’s offerings. 11% opted for text articles while 3% preferred to download ebooks.

The video works.

What goes into a good marketing video?

  • Relevance. Good videos are informed by the interests, needs, and challenges of your target audience. This makes knowing your audience’s desires a fundamental part of the strategy.
  • They are adapted to distribution channels. The length and format of your videos should be appropriate for the platform you place them on.

Engaging. Even the most boring industries can find creative ways to communicate. Consider using animations, eye-catching colors, and strong script to get your point across.

Examples of video formats that pique buyer interest include brand videos, how-to videos, case studies, testimonials, product demonstrations, and expert interview videos.

2. Cold call

Companies face different challenges, but the ability to achieve stronger results, improve operational efficiency and reduce costs is the most important.

If you can package your value proposition to solve one or all three, decision makers are likely to listen.

Lots of great tips and tricks cold callingwe will therefore see the pitfalls to avoid.

  • Using a static list. Purchased lists contain very little intelligence and are a sure path to rejection. A successful cold call relies on marketing intelligence and real-time business information to determine which organizations to call.
  • Use of a generic script. Adjust your script to meet the needs of individual prospects. Use marketing intelligence to determine prospects’ needs and personalize a story that shows how your offers can meet them.
  • Become too familiar with the decision maker. You may have read about them, followed them on social media, or listened to them, but that still doesn’t make you friends. Build professional relationships and let your prospect determine familiarity boundaries.
  • You don’t know what you are selling. You walk in with a good pitch, hook the customer, and now that they want to know more about your products/services, you have nothing. That’s no way to gain a prospect’s trust. Know your stuff, inside out.

3. Social Media Marketing

Even in the face of the ubiquity of social media, many B2B salespeople have failed to leverage its power. They see social as an entertainment platform that can work for B2C businesses but not so much for B2B. Others want to do more but don’t know where to start.

Undeniably, social media is a point of relaxation for audiences around the world. People connect, network, learn new things and have fun.

It is also a platform allowing B2B to present their products/services, to generate traffic, nurture and convert leads non-aggressively. Audiences don’t feel pressured to buy but can learn about a brand in a relaxed way.

Here are some considerations for building this strategy:

  • Set social media goals. Think about your organization’s business goals and how social media can help you achieve them. For most businesses, these goals can revolve around increasing brand awareness, educating the public, and building credibility.
  • Optimize your social profiles. Your social platforms are your brand embassy and should represent your organization appropriately. Let them reflect your brand image and include keywords and links to your official website.
  • Increase your reach. As you connect with prospects and customers, go deeper and also follow thought leaders in your industry and related industries. Share helpful content and comment on your followers’ posts to maximize visibility. Remember that their followers can also be potential customers.
  • Measure. What you can measure, you can refine and improve. Take into account the number of visits you receive from social networks? Are these visitors turning to prospects? How many prospects are converting? How much engagement are your posts getting? Use the information to improve your strategy.

4. Strengthen brand authority

People buy from those they can trust. Thus, for purchases, they are likely to depend on a recommendation or a company that has a proven track record.

How to prove its reliability? By brand authority.

Content becomes the engine that drives your brand authority, allowing potential customers to know and trust you.

Again, simply throwing content all over the internet does not establish brand credibility or quality. For that, you’ll need high-quality readable (written for humans) content that shows your expertise, experience, and insight.

Here are some ways to build your brand authority:

  • Create memorable content. Your content should address pain points and answer pressing questions that people in your target market are looking for answers to. Take it a step further and add a content hub to your site where people can find content hassle-free.
  • Distribute videos, informative slide shares, research-based infographics, and white papers that convey your company’s knowledge of your industry and your professionalism.
  • Partner with industry experts to co-create content. This builds credibility and maximizes your exposure.
  • Offer secure content alongside the high-quality insecure content that visitors find on your website and social platforms. This creates the perception of superior value and exclusivity.

5. Work on your landing pages

Landing pages are an essential tool for capturing, converting, and moving leads through the sales funnel.

But for something so critical, the average landing page conversion rate across most industries is 4.02%.

Why?

This may be because B2Bs aren’t optimizing their landing pages enough to drive conversions.

Here are ways to improve your landing page conversions.

  • Have a clear value proposition. Naturally, B2B solutions are often complex and difficult to explain. Incorporate powerful words that evoke emotions that resonate with your target audience to explain what you do and the challenges your solutions address.
  • Embed videos. Use visual content to communicate your value proposition and help viewers visualize how your solutions can improve their situation. Including a video on your landing page can increase conversions by 12-86%.
  • Use trusted brands. Logos and customer testimonials add to your credibility and perhaps the extra details the public needs to know that your solutions have proven themselves. Add them to your landing pages.

Warning: The opinions expressed here are those of the authors and do not reflect those of Peacefmonline.com. Peacefmonline.com assumes no legal or other responsibility for the accuracy of their content. Please report any inappropriate content to us, and we will evaluate it first.

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