The Alkaline Water Company Launches Omnichannel Marketing Campaign Starring Shaquille O’Neal

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Shaq’d-Up Ads for Delicious Smooth ™ Alkaline 88® Drive brand awareness

SCOTTSDALE, Arizona, October 28, 2021– (COMMERCIAL THREAD) –La Compagnie des Eaux Alcalines Inc. (NASDAQ and CSE: WTER) (the “Company”), the nation’s largest independent alkaline water company and Clean Beverage® company, is pleased to announce that Shaq’d-up commercials for Delicious Smooth ™ Alkaline88® are now broadcast. Consumers will see beloved Advisory Board Member and Brand Ambassador Shaquille O’Neal and Alkaline88 in multiple formats across all media channels, including 30 and 15 second commercials on digital platforms and on TV. .

“The Alkaline Water Company is delighted that we have started to deploy marketing assets, which Alkaline88® and Shaquille O’Neal believe that Alkaline88 will be a domestic brand. We are very happy to have Shaq as an ambassador; it fits the brand perfectly. Nothing is more fluid than Shaq and Alkaline88, ”said Ricky Wright, President and CEO of The Alkaline Water Company. “We worked with our benchmark agency, NitroC, to create a strong strategic media effort that launched on October 22. This awareness campaign brings our Delicious Smooth ™ water and our beloved Brand Ambassador into the homes and screens of millions of Americans as we continue to become a household name. “

“We use a mix of premier Primetime and Sports programming on TV and Hulu, as well as YouTube, programmatic digital video and signage, and micro-influencers,” said Tom Hutchison, chief marketing officer. “We have a good balance between high-impact low-frequency television and high-frequency digital. We have chosen markets in which we have experienced considerable growth over the past three years. We will be able to quickly assess the reaction of consumers in the retail sector. level since our product is readily available in leading grocery stores across the country. In addition to reaching new consumers, this initial campaign will generate marketing information, which will guide our media efforts next year.

About the Alkaline Water Company:

The Alkaline Water Company is the clean drink® company that makes a difference in the water you drink and in the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading brand of alkaline water available in bulk and single servings with environmentally friendly aluminum packaging options. Thanks to its innovative and state-of-the-art patented electrolysis process, Alkaline88® provides perfect pH 8.8 alkaline drinking water with trace elements and electrolytes and benefits from our “Clean Beverage” brand label. Quickly recognized as a growing lifestyle brand, The Alkaline Water Company established the A88 Infused Beverage division in 2018 to meet consumer demand for flavored products under the A88 Infused ™ brand. A88 Infused ™ Flavored Water is available in six unique, all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its Board of Directors and serve as a Brand Ambassador for the Alkaline88® and A88 Infused ™ brands.

To purchase The Alkaline Water Company products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram or LinkedIn.

Notice Regarding Forward-Looking Statements

This press release contains “forward-looking statements”. Statements in this press release that are not purely historical are forward-looking statements and include statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements include, among other things, that Alkaline88® and Shaquille O’Neal believe that the deployment of marketing assets will make Alkaline88 a domestic brand; that the Company will be able to quickly assess consumer response at the retail level as its product is readily available in leading grocery stores across the country; and that this first campaign will generate marketing information, which will guide the Company’s media efforts next year.

Important assumptions supporting these forward-looking statements include, among other things, that demand for the Company’s products will continue to grow significantly; that the past production capacity of the Company’s co-packing facilities may be maintained or increased; that there will be an increase in production capacity through the implementation of new production facilities, new co-packers and new technologies; that there will be an increase in the number of products available for sale to retailers and consumers; that there will be expansion into geographic areas by national retailers selling the Company’s products; that there will be expansion into new national and regional grocery retailers; that there will be expansion into new e-commerce, home delivery, convenience and healthy eating channels; that there will be no interruptions in the production of the Company’s products; that there will be no product recalls due to unintentional contamination or other adverse events related to the Company’s products; and that the Company will be able to raise additional capital to meet the Company’s growing demand and meet the capital expenditure requirements necessary to increase production and support sales activity. Actual results could differ from those projected in forward-looking statements due to many factors. These factors include, but are not limited to, government regulations implemented regarding the production and sale of alkaline water or any other product; additional competitors selling alkaline water and improved water-based products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that the co-packers cannot renew current agreements and / or not meet increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain disruption due to factors beyond the Company’s control; the fact that there may be a product recall due to unintentional contamination; the inherent uncertainties associated with operating as a start-up business; changes in customer demand and the fact that consumers may not adopt improved water products as expected or not at all; the extent to which the Company is successful in establishing new long-term relationships with new retailers and in maintaining existing relationships with retailers; the Company’s ability to raise the additional funds it will need to continue its operations, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this press release, and the Company assumes no obligation to update any forward-looking statements, or to update the reasons why actual results could differ from those projected in the statements. forward-looking, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be correct. Readers should consult all information contained in this document and should also refer to the risk factor disclosure described in reports and other documents that the Company files with the SEC, available at www.sec.gov, and on SEDAR, available at www.sedar.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211028005072/en/

Contacts

La Compagnie des Eaux Alcalines Inc.
Jeff wright
Director of Investor Relations
866-242-0240
[email protected]

Media
Jessica starman
888-461-2233
[email protected]

Michelle Ciciyasvili – Authentic Brands Group / Shaquille O’Neal
[email protected]


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