One of the most popular ways to do that which also allows individuals to earn extra income online and market your business and products is affiliate marketing. It is one of those forms of marketing that is loved by marketers. So, to be successful in affiliate marketing conversion is very important which is the reason why you need to actively engage with your visitors to buy products from your affiliate links. The earning potential of affiliate marketing is enormous as long as you are willing to strive to refine your affiliate marketing strategies. Becoming a successful affiliate marketer is all about working smart, not working hard.
One of the main reasons marketers love affiliate marketing is that it is very easy to measure. This may also be the reason why a lot of money is spent there. Did you know that by 2020, spending should reach $ 6.8 billion, which is a huge number?
More investment in affiliate marketing means increased workload and also an increased need for affiliate marketing tools and software solutions. So, if you are serious about making money in the affiliate marketing game, you will undoubtedly need the right affiliate marketing tools to optimize different offers across multiple platforms. But before I give you a list of affiliate marketing tools, I would like to present some statistics.
Some facts about affiliate marketing:
- 81% of brands and 84% of publishers Harness the power of affiliate marketing, a statistic that will continue to increase as affiliate marketing spend increases each year in the United States.
- Jason Stone’s Affiliate Marketing, also known as Millionaire Mentor, was responsible for retailing about $ 7 million in retail sales alone during the months of June and July 2017.
Now let’s take a look at some tools that will ensure the success of your affiliate marketing.
1) Any track
AnyTrack is an affiliate marketing tool that allows marketers to track and sync conversions from any affiliate network using Google Analytics and Facebook Pixel.
As an affiliate marketer, measuring your success as well as your failures is the key to improving the performance of your marketing campaign. Whether you prefer Google Ads, SEO, or even Facebook, tracking your conversion data using analytics tools will give you the actionable insights you need to optimize and scale your campaigns.
AnyTrack TAG is a single line of code that completely automates data collection and syncs data to your martech stack without any code or complicated setup.
Voluum is an ad tracking platform specifically designed for affiliate marketers.
You can use Voluum to track all of your ad campaigns, analyze data, and optimize your ad performance.
Voluum is an affiliate marketing tool that works with almost all sources of ad traffic and comes with prebuilt templates for the following platforms as well as other features.
AdSanity is a lightweight ad rotation plugin for WordPress. It allows the marketer to create and manage the ads served on a website and keep statistics on views and clicks.
Some features of AdSanity are-
- Via the WordPress dashboard, you can add and manage local images, ad links, or external network ads.
- You can set publication and end dates for announcements, as well as create and manage ad groups.
- Using the sidebar widgets, you can insert ads or ad groups into the sidebar.
- You can also monitor the views and clicks of your ads.
4) Ad Prosperity
Many affiliate marketers choose to place Google AdSense on their sites, which allows you to set up ad units that other sites can pay to use.
AdThrive syncs and works with your team to optimize your ads for improved performance. It takes a thorough review of your analytics to understand which advertisers are willing to see the best performance on your site.
Therefore, you can expect higher click-through rates on your ads which will help you generate more income.
ShareASale is an effective affiliate marketing tool where marketers and affiliates can connect, meet and do business. Their advanced technology makes the use transparent for customers.
ShareASale was acquired by Awin in 2017. This acquisition gave it international exposure. With the help of this tool, you can make the most of your resources and excel in affiliate marketing.
If you plan to spend any time on affiliate marketing, be sure to do your best.
The competition in affiliate marketing is huge, so take the help of these tools to give you that point in your endeavors. With the integration of these affiliate marketing tools, your affiliate marketing will be more effective than ever.
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ABOUT THE AUTHOR
Chandrima is a content management executive with a flair for creating high quality content, regardless of genre. She believes in creating stories regardless of their genre and giving them creative form. Before working for MartechCube, she was Business Analyst at Capgemini.