TVA Media Group began the campaign by placing “test broadcasts” of commercials on various channels and time slots during the week of December 27, 2021
SPYR (OTCQB:SPYR) Inc dba SPYR (OTCQB:SPYR) Technologies has announced that its marketing campaign, which consists of 30- and 60-second television commercials, will be aired in other markets to expand audiences.
The company said TVA Media Group and BB3 Publicité have launched a dynamic TV ad campaign for MagixDrive, Applied Magix’s wireless CarPlay device. TVA Media Group kicked off the campaign by placing “test broadcasts” of the ads on various channels and time slots during the week of December 27, 2021.
Based on the channels and time of day the ads aired, TVA estimates the ads were seen by more than one million viewers, the company said in the statement. These early broadcasts served as a test to determine the specific interests of different demographic groups.
The Woodlands, Texas-based company said after analyzing this data, a strategic outreach strategy was created.
READ: SPYR Technologies announces its Applied MagixDrive TV commercials are ready to air
“We continue to enjoy working with such talented and experienced organizations like TVA and BB3. It has proven to be an extremely valuable partnership,” Applied Magix CEO Harald Zink said in a statement. “With their help, we have created an exciting advertising campaign which we hope will be a success.”
The MagixDrive campaign has begun moving into its next phase by increasing the frequency of ads served and continuing to focus on audiences that best fit the demographic profile of a “perfect customer” and expanding to those that fit. to a broader interest profile. , the company said.
SPYR (OTCQB:SPYR) Technologies, through its subsidiary, Applied Magix Inc, develops and resells products compatible with the Apple ecosystem with a focus on the multi-billion dollar growth markets of the Internet Smart Home and Connected Car (IoT) objects.
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