Spot Pet Insurance Creates Star-Studded 2022 Digital Marketing Campaign Using Cameo for Business


Best-in-breed and digital-first Spot Pet Insurance is teaming up with personalized video messaging platform Cameo to launch a new campaign featuring Gabby Douglas, Cedric the Entertainer and other celebrities, along with their furry friends.

MIAMI, April 21, 2022 /PRNewswire/ — Leading digital pet insurance provider, Spot Pet Insurance, is leveraging Cameo for Business to launch a top-tier celebrity-fueled digital marketing campaign for 2022. The campaign will feature 25 talented and proud pet owners, including Erin Andrews, Brian BaumgartnerGabby Douglas, sonja morgan, Lindsay Lohan, and more. Talents will share the experiences they have had with their pets and reflect on the impact their pets have had on their lives.

“At Spot, celebrities are usually cats and dogs,” said Trey Ferro, CEO of Spot. “With Cameo as our partner, we are able to break the social flow with from hollywood top talent shines the spotlight on the importance of helping protect a pet’s health.”

Spot Pet Insurance, a growing leading digital pet insurance provider, offers plans with pet-centric coverage and first-class service to their community. Spot believes that a large part of pet parenting depends on learning habits that positively impact pet health. One of those habits is helping provide their pets with the products they need to live healthier, happier lives today. Spot offers cat insurance and dog insurance options for illness and accident, which reimburse eligible costs for covered conditions.

Ready to continue its exponential growth and share its mission of building communities of healthier pet families with the world, Spot has partnered with Cameo for Business. Cameo for Business, Cameo’s B2B platform, gives brands and businesses of all sizes direct access to talent for their marketing campaigns and events. Additionally, Cameo for Business builds brand awareness and converts customers through simplified contracts and relationships and data-driven recommendations, connecting brands with the right celebrities for their personalized content and campaigns on measure.

By leveraging Cameo for Business, Spot will have the opportunity to test both creative messaging and talent names and faces to see where their audience resonates most. Cameo for Business helped Spot develop creative concepts, screen talent based on data, and will manage the launch of the campaign.

“Over the past year, Cameo for Business has proven to be an effective marketing lever for businesses of all sizes,” said Cameo VP of Growth, Marty Pesis. “We are excited to continue helping brands like Spot create full funnel marketing campaigns alongside our growth marketing partner at SWIDIA and leveraging our data-driven approach to finding talent that will resonate authentically. with their audience.”

The star-studded campaign will launch from April, and the content is sure to grab attention and make a strong impression on its target audience.

About Spot Pet Services, LLC: Spot Pet Services, LLC is an insurance producer founded in West Palm Beach, Florida, which offers products nationwide. Spot offers plan options that include accident-only and accident-and-illness pet insurance. Spot offers insurance plan, communications and employee options that help humans build the best relationship with their pets throughout a long and healthy life together. Pre-existing conditions are not covered. Waiting periods, annual deductible, coinsurance, benefit limits and exclusions may apply. For full terms and conditions, visit Reimbursements for preventive care are based on a scale. Reimbursements for Accident and Sickness cover are invoice based. Products, schedules, discounts and pricing may vary and are subject to change. More information is available at checkout. Insurance plans are underwritten by United States Fire Insurance Company (NAIC #21113. Morristown, New Jersey). The insurance plans are marketed and produced by Spot Insurance Services, LLC. (NPN# 19246386).

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SOURCE Spot Pet Insurance


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