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Spinny® launches the second film of its #KhushiyonKiLongDrive marketing campaign, led by Brand Ambassador – PV Sindhu
Posted on March 25, 2022
The film focuses on female shoppers, highlighting their growing influence in car buying decisions
Spinny, India’s trusted comprehensive used car platform, has launched the second film of its “Khushiyon Ki Long Drive” marketing campaign. Highlighting the brand’s vision of transforming the journey of buying and owning a car into a simple and enjoyable experience, the heartwarming ad features PV Sindhu. Conceptualized by Spring Marketing Capital, the campaign encapsulates the joy of adding a personal car to the journey of life. The first film starred Sachin Tendulkar.
In this film, a girl receives a letter of increase and decides to buy a car. What follows is pretty much what happens when a family decides to buy their first car – a series of tips from relatives, friends and neighbors. PV Sindhu is seen reassuring the girl and her family of Spinny’s rigorous inspection processes with 200 checkpoints.
The film also strategically summarizes Spinny’s comprehensive features that help create a seamless vehicle buying journey, including online research and at-home test drives. The finalized car is then delivered to their doorstep, which marks the start of their Khushiyon Ki Long Drive.
Over the past few years, the used car market has seen a shift in gears with an increasing number of car buyers. The demand for used cars is constantly increasing in the Indian market and the category is becoming one of the driving forces of the Indian automotive sector. Women occupy driver’s seats in metropolitan cities, while there is also a steady increase in female car buyers in Tier II and III cities.
Elaborating on the campaign, Suvid Bajaj, Head of Marketing – Spinny, said, “Following the success of the first film of the marketing campaign, we are now ready to launch the second film directed by PV Sindhu. The second film focuses on the growing number of female car buyers. The idea of our campaign is to strike a chord with young buyers and their life journey. It was a great experience working with Sindhu who is a former customer and now captain of SquadSpinny. We are confident that this campaign will also be appreciated by our existing and potential customers. »
Speaking about her involvement in the campaign, PV Sindhu said, “I believed in Spinny, first as a customer and captain of SquadSpinny. Spinny as a brand has succeeded in its business through trust, transparency, and customer service. I am happy to tell the story of new beginnings in a car through this film and the start of their Khushiyon ki Long Drive.
Arun Iyer, CCO, Spring Marketing, said, “Excellent customer service is in Spinny’s DNA. The idea behind the second film was to build brand credibility with our buyers. And who better than our National Sports Champion and Brand Ambassador PV Sindhu to tell the story. The brief was not only to highlight the brand’s services, but also to present a story that the millennial and gen z market can relate to. The ad perfectly represents the joy of buying a car.
The digital campaign will run through Spinny’s own social and Youtube channels, as well as a strong presence on other digital platforms. It will also air during the upcoming IPL 2022 on Disney+ Hotstar, with Spinny on board as an associate sponsor. The brand has already worked on its first marketing ad with a similar storyline led by its strategic investor and brand ambassador, Sachin Tendulkar.