Sokal signs Lou Bachrodt Auto Group for automotive marketing campaign


RALEIGH, NC, Jan. 31, 2022 (SEND2PRESS NEWSWIRE) — Rockford, Illinois-based Lou Bachrodt Auto Group recently signed Sokal, the Raleigh-based automotive advertising company, as its referral agency.

Effective February 1, 2022, Sokal will develop and launch a new digital advertising strategy for each of the individual stores, in addition to launching a group-wide website that showcases everything Lou Bachrodt has to offer.

“We are so grateful to be able to once again expand our reach to a new region of the country. Having the privilege of representing Lou Bachrodt Auto Group is an exciting new challenge for us,” commented Melissa Clark, CEO of Sokal. “Our digital expertise and state-of-the-art website design will provide this group with a platform that will give them a new competitive advantage in their market. Our team is excited to get started!

The Lou Bachrodt Auto Group currently consists of 3 roofs, including Lou Bachrodt Auto Mall – Chevy Buick GMC, Lou Bachrodt Volkswagen and Lou Bachrodt BMW.

“Having a strategic force like Sokal back me up is a no-brainer,” says Tracy Beyer, Marketing Director of Lou Bachrodt. “Their combination of analytical prowess and creative ingenuity gives me the opportunity to engage with our customers/employees at the local level and share their story.”

About Socal:

Based in Raleigh, North Carolina, Sokal is one of the nation’s largest automotive advertising agencies.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and the design and maintenance of award-winning websites. Sokal also boasts a full-service agency experience with trained experts to execute everything from radio and television production, ad design, direct mail, media buying and more.

Sokal employs over 100 staff, including digital strategists, website developers, graphic designers, video producers and editors, and account managers and coordinators, while currently managing over 350 clients at across the country.

For more information about Sokal, please visit their website at:

For more information about Lou Bachrodt Auto Group, please visit their website at:

Source of information: SOKAL

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