iGaming expert and software provider SOFTSWISS announced on Friday that it has joined forces with online gaming operator IGUBET to launch two joint projects: a sports betting brand and an affiliate marketing platform..
The overall cooperation agreement should give the brand “the opportunity to capture one of the leading positions in the market”, according to a press release, in offering its players “engaging and thoughtful iGaming solutions”.
IGUBET has become the first project for the SOFTSWISS Sportsbook to launch exclusively on the sports betting platform without depending on a casino/instead of integrating it with a casino platform, explains SOFTSWISS.
“With its key value of doing everything so that the player benefits from sports betting, IGUBET found SOFTSWISS Sportsbook to be the most suitable tool thanks to a plethora of features and a wide range of payment options,” software provider iGaming said.
🤝We are delighted to mark the expansion of our customer portfolio with the launch of a new partner, IGUBET.
IGUBET simultaneously benefits from two SOFTSWISS products: the SOFTSWISS Sportsbook and Affilka.
Learn more about the partnership here: https://t.co/4UhZtYWrwI pic.twitter.com/dku1qdKhhE
— SOFTSWISS (@softswiss) May 6, 2022
In addition, the new launch offers SOFTSWISS a new opportunity for expansion. As the project focuses on the LatAm region, this allows SOFTSWISS to strengthen its market positionwhere the company is currently looking to expand its presence.
“We are delighted to welcome IGUBET as a new partner! It was an interesting experience for our team to start this project,” said Alexander Kamenetskiy, Sportsbook Product Owner. “We wish the brand good luck and rapid growth. For our part, we will continue to develop the Sportsbook to provide even more exciting opportunities for our partners and players.
Affilka is another set of SOFTSWISS products to help IGUBET grow its business. The Affiliate Marketing Platform is described as providing convenient and flexible tools for brand promotion in the affiliate market. These include real-time reporting, integrated payment processing, and other instruments aimed at effectively connecting operator and affiliate.
“We are pleased to announce the collaboration of the IGUBET and Iguana Affiliates Program projects with SOFTSWISSwhich for years has been an excellent commercial platform and a reference in the desire to create the best products for its customers”, commented Michael Stevenson, CEO of Igubet.com. “Every modern product should be customer-focused and aim for sustainability, and our goals with SOFTSWISS are a perfect match.”
“Thanks to our collaboration, we have the opportunity to revolutionize the iGaming industry and show not only our members, but our affiliate partners, that there is a way to get into an online casino business and enjoy a truly unique experience with us because we value moving forward and doing our best for our partners and customers,” added Stevenson.
At this time, SOFTSWISS and IGUBET are also working on launching new casino and crypto projects, informs a press release. The move is in line with SOFTSWISS forecasts of significant growth in the crypto gambling market, as detailed in a new report on crypto revenue.