Singapore fintech buzz, SaaS collapse, marketing strategies amplified – TechCrunch



Bret Taylor is on the rise: on Monday, he became chairman of the board of Twitter, and a day later, Salesforce made him his co-CEO and co-chairman.

Corporate reporter Ron Miller looked back on Taylor’s career to gain a better understanding of how a former Google product manager ended up co-running one of the world’s most valuable companies.

To get a more complete perspective, Ron interviewed four analysts:

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  • Liz Herbert, Vice President and Senior Analyst, Forrester Research
  • Holger Mueller, Analyst, Constellation Research
  • Brent Leary, Founder and Senior Analyst, CRM Essentials
  • Jason Wong, Analyst, Gartner

Leary said Taylor’s rise likely indicates that Salesforce founder Marc Benioff is preparing to move on “to the next phase of his life, whatever it is.”

Mueller, however, said power-sharing is only successful “when the senior partner gives up his responsibilities.” This will be a first for Benioff, and we’ll see how it plays out. “

Thanks for reading me and have a nice weekend.

Walter thompson
Editor-in-Chief, TechCrunch +

How to execute an amplified marketing strategy

Image credits: Aaron Amat (Opens in a new window) / Getty Images

Every blog post, Tweet, and Instagram Story is an opportunity to teach customers (and your board) how the business is creating value or staying ahead of the competition.

But quality will always trump quantity when it comes to content marketing; Googlebot can be hungry for new links, but potential customers demand expertise and information.

“Marketers need a new action plan that puts creativity before quantity, audience before engine and makes connection the top priority,” says Lindsay Tjepkema, CEO of the platform. Casted audio and video content marketing.

Let’s talk about selling SaaS

Image credits: Nigel sussman (Opens in a new window)

Software as a service companies have written their own ticket in recent years, but are we entering a bear market?

Last month, the WisdomTree Cloud Computing Fund was at a 52-week high of $ 65.51, but this week that figure had fallen to $ 53.

“That’s a 19.1% drop,” writes Alex Wilhelm in The Exchange. “Or, 90 basis points below the 20% required for a particular asset… to reach technical bear market territory.”

With $ 3 billion expected in 2021, Singapore becomes a fintech capital

Image credits: TONNAJA (Opens in a new window)/ Getty Images

Singapore’s population is less than 5 million, but according to KPMG, fintech investments in the nation-state will reach $ 3 billion this year, a significant share of the global total of $ 42 billion.

By comparison, investors paid $ 4.8 billion to Canadian fintech startups in the first half of the year.

One of the factors behind Singapore’s fintech success is its high consumer adoption rate, but its government is also directly supporting related initiatives through its Green Finance Action Plan.

Super Grab App Starts Trading On Oversized SPAC Suit

Image credits: Nigel sussman (Opens in a new window)

Singapore-based Grab started out with ridesharing services, but has since grown into a “super app” that offers everything from food delivery to online payments.

The company went public via a SPAC on Thursday during the biggest US debut for a Southeast Asia-based company. But by the market close, stocks had fallen 21% to $ 8.75.

With hindsight, a question asked by Alex Wilhelm before the start of the discussions seems rather prescient:

“What do investors see in the company to make them confident enough to deposit billions in its accounts and offer its shares upward?

The decoupling of vocational training and entrepreneurship training

Concept of creative ideas and innovation.  Human brain connected to a light bulb.

Image credits: jayk7 (Opens in a new window) / Getty Images

Workers who want to accelerate their professional development no longer need to take on debt tens of thousands of people.

Online education options are inexpensive and plentiful, and “access to coaching and mentoring at individual and group levels is improving,” writes Rhys Spence, head of research at European fund Brighteye Ventures, focusing on l ‘edtech.

To get a global idea of ​​the opportunities for investors and entrepreneurs, he put together a market map that lists professional learning startups.

“These companies focus on a combination of B2C and B2B models and have seen substantial success on the B2B front,” Spence said.

“It’s a convenient way for employers to offer their teams opportunities for continuous personal development, tailored to their interests and priorities. “

China banning overseas IPOs wouldn’t be surprising

Image credits: Nigel sussman (Opens in a new window)

Tencent, Didi, and other China-based startups were able to go public in the United States thanks to a complex flaw known as the VIE, or variable-interest entity.

A VIE creates an offshore company that allows non-Chinese citizens to bypass foreign ownership restrictions.

“The model has always been risky,” reported Alex Wilhelm, “but now the Chinese Communist Party is considering removing circumvention of its own rules,” which could have a devastating impact on the domestic venture capital market.



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