Simply Better Brands Corp.’s No BS Skincare skincare brand.

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VANCOUVER, British Columbia, Aug. 12, 2022 (GLOBE NEWSWIRE) — Simply Better Brands Corp. (“SBBC” or the “Company”) (TSX Venture: SBBC) (OTCQB: PKANF) is pleased to announce that its company No BS The Skincare brand (“No BS”) has launched an innovative marketing campaign which includes a free NFT called “Confidence Infusion”. The Confidence Infusion is a customer acquisition strategy from the clean, forward-thinking, award-winning skincare brand to attract new customers by reminding them that self-esteem doesn’t come from a product and empowering them to be the most confident themselves. This NFT initiative adds the No BS brand to the previously run Web3 entry of Simply Better Brand’s PureKana brand (www.purekana.com) where the PureKana brand can be purchased in the metaverse in the Somnium and Crypto Voxel space.

The female-led team at No BS is excited to expand its market share by leveraging emerging trends that are driving awareness, new customer acquisition and brand loyalty with a free NFT and free offer. precedent, while remaining true to its brand’s goal of providing consumers with a skincare alternative that differentiates itself from traditional beauty brands by offering clean formulas, visible results and a BS-free beauty culture that we can all follow. Pursuing cutting-edge technology, optimizing e-commerce experience and expanding into retail drive No BS to improve its sales performance.

Potential customers of No BS are welcome to get the “Confidence Infusion” product completely free of charge. After payment, Confidence Infusion buyers receive an email notification with instructions to transfer the NFT to the Crypto wallet of their choice.

The NFT artwork depicts a half-full skincare bottle with the following words printed on the label: “If it comes in a bottle for $9.99, THIS is not trust.” “At No BS, we believe that self-esteem and self-confidence come from within and that healthy, beautiful skin has a lot to do with feeling good and letting go of unnecessary BS in your life. your life,” said Diana, CEO of No BS Skincare. Briceno. “It was important to us that the artwork we created preserve the essence and purpose of NFTs to be the Web3 artworks challenging our times and inspiring action. We hope this will do exactly this – calling traditional beauty marketing BS and positioning No BS as a lifestyle brand that invites people to take a No BS approach to life and feel better, more confident as a result,” said Diana Briceno , CEO of No BS Skincare.

Click here to view the Confidence Infusion product page on livenobs.com

Only 50 editions of the Confidence Infusion NFT were created for free using Polygon Blockchain and listed on Open Sea. For those who cannot mark the NFT for free, it is currently available for auction starting at 0.004 ETH until September 30, 2022 at 3:00 PM EDT on the mark’s Open Sea account. You can access the listing on Open Sea by searching for “Confidence Infusion”.

According to SkyQuest Technology, the global Non-Fungible Tokens (NFT) Market was valued at USD 15.70 Billion in 2021, and it is expected to reach USD 122.43 Billion by 2028, growing at a CAGR of 34.10% during the forecast period 2022-2028. .

The Company also announced that it has today granted a total of 900,000 Restricted Share Units (“RSUs”) to certain directors, officers and consultants of the Company under the Company’s Stock Incentive Plan. Company. Each RSU entitles the beneficiary to receive one ordinary share of the Company, or a cash payment equal to the equivalent of one ordinary share of the Company, upon vesting of such RSU over a period of two years. Vesting of PSUs may be accelerated in certain circumstances in accordance with the policies of the TSX Venture Exchange.

PSU awards are subject to all necessary regulatory approvals.

About No BS Skin Care

No BS is on a mission to remove the BS and change beauty for good with safe, healthy skincare that actually does what it says it does and says what it does. A range of vegan and gluten-free products free from harmful petrochemicals, parabens, sulfates, artificial colors, fragrances or phthalates – and never tested on animals.

The No BS brand is committed to ousting the BS beauty industry with clean ingredients that work smarter to give us healthy, glowing skin. They don’t promise a miracle in a bottle: they promise clean formulas, visible results, and a BS-free beauty culture we can all follow. They are proud to partner with organizations that strive to bring real, positive change such as She Recovers, Feeding America, Project Glimmer and Lotus House.

For more information:

About Simply Better Brands Corp.

Simply Better Brands Corp. leads an international omnichannel platform with diversified assets in emerging plant-based and holistic wellness consumer product categories. The company’s mission is focused on leading-edge innovation for informed millennials and Gen Zers in the fast-growing space of wellness, natural and clean, plant-based ingredients. The company continues to focus on expanding into high-growth consumer product categories including plant-based foods, clean-ingredient skincare and plant-based wellness. For more information about Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact information

Simply Better Brands Corp.
Brian Meadows
Financial director
+1 (855) 553-7441
[email protected]

Forward-looking information

Certain statements contained in this press release constitute “forward-looking information” and “forward-looking statements” as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on management’s plans, expectations and estimates as of the date the information is provided and are subject to certain factors and assumptions, including, among others, that the financial condition and development the Company’s plans do not change due to unforeseen events, the impact of the COVID-19 pandemic, the regulatory climate in which the Company operates, the Company’s ability to execute its business plans, its distribution plans, use of a supply chain and claims relating to the efficacy and performance of the Company’s products. Specifically, this press release contains forward-looking statements relating to, but not limited to, statements regarding the future earnings of No BS and the future value of the NFT market.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause actual plans, estimates and results to differ materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information contained in this press release to change or be incorrect include, but are not limited to, changing consumer preferences, the impacts of COVID-19, whether the the Company’s financial condition and development plans change, the ability to obtain necessary regulatory approvals and the viability and risks of products, as well as other risks and uncertainties applicable to the Company and the industries in which it operates, and such as set forth in the Company’s filings available under the Company’s profile at ‎www.sedar.com. ‎

There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company undertakes no obligation to publicly update or revise any of the includes forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6ba1282e-e93c-4729-90d5-dbbf6f2855a5

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