Minneapolis-based online technology company SharpLink Gaming Now Licensed to Provide Sports Betting Conversion Solutions and Affiliate Marketing Services in 12 US State Jurisdictions where online sports betting has been legalized, the company announced on Tuesday.
The company, which specializes in data-driven conversion solutions for the US sports betting and iGaming industries, was licensed to reach 59% of the legal sports gaming market, with authorization to operate in 12 states and DC
States in which SharpLink has obtained clearance include Colorado, Illinois, Iowa, Montana, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, West Virginia, Wyoming and Washington, DC
— SharpLink Gaming (@SharpLinkGaming) March 2, 2022
Additionally, the tech company is also “in the final stages” of the licensing process in four other US states.. These include Arizona, Louisiana, Michigan and Virginia, according to a press release.
“Expanding our portfolio of state licenses and ensuring continued legal compliance is and will remain a critical aspect of our business. and is central to our growth strategy and long-term success,” said Rob Phythian, CEO of SharpLink.
The CEO further said that he and the company remain very pleased with the team’s progress in navigating the “very complex” state licensing environment and expects, during this year, SharpLink will prevail in obtaining licenses “in all states where online sports betting has been legalized”.
According to the latest reports, $6.92 billion was wagered in legal sports betting states last December. The total betting amount for the 12 states and Washington, DC in which SharpLink is now licensed to operate has reached over $4.07 billion. This represents around 59% of the reported legal sports betting market for the month.explains the company.
“It’s also important to keep in mind that while there continues to be tremendous momentum behind the state’s legalization of sports betting, around 70% of the US population still cannot make legal online bets todayadded Phythian. “Although generic advertisements and promotions may attract sports bettors in states where betting is legal, this approach to user engagement fails to account for those in states that do not bet. and does not provide these potential customers with a direct call to action.
On the contrary, Free games extend to all states regardless of legal betting laws and can apply to all sports media, leagues and teams. This, in turn, helps build brand recognition and loyalty.Phythian Claims.
— SharpLink Gaming (@SharpLinkGaming) February 2, 2022
“When more states finally legalize online sports betting, large sports media companies, leagues and teams that have long relied on SharpLink to create and operate free-to-play fantasy sports games will benefit from having integrated bases of potential bettors who learn through gaming and sports betting simulations how to place real bets using real dollars,” the executive said.
The importance of F2P games for the sports gaming industry has long been championed by the CEO of SharpLink. “The value of free-to-play, fantasy sports games in converting sports fans into bettors is critical in the US market,” Phythian told Yogonet in an exclusive interview last month.. “Leveraging our modern technology to convert American fans who are focused on fantasy sports will be what clearly differentiates SharpLink in the industry,” he also commented at the time.