Sharplink Gaming Launches 15 US State-Specific Affiliate Marketing Sites to Deliver Players Directly to Sportsbook and Casino Partners


MINNEAPOLIS, MN/ACCESSWIRE/November 1, 2022/ SharpLink Gaming Ltd. (NASDAQ: SBET) (“SharpLink” or the “Company”), a pioneer of data-driven, targeted user engagement and conversion solutions for the U.S. sports betting and iGaming industries, announced today launching 15 state-specific affiliate marketing websites today. These state-specific domains are designed to attract, acquire and direct local sports betting and casino traffic directly to the Company’s sports betting and casino partners who are licensed to operate in each respective state.

Specifically, the following exclusive affiliate marketing web properties are now live:

All 15 websites feature highlights, sports betting offers, and special promo codes for sports betting partners operating in each state. Additionally, four of the 15 state sites – Michigan, New Jersey, Pennsylvania and West Virginia where iGaming has been legalized – feature similar content directly related to SharpLink’s online casino partners. SharpLink has plans in place for all other upcoming U.S. states, including Maryland, which is due to legalize sports betting in November 2022, and Massachusetts and Ohio, which are set to open their sports betting markets in January 2023.

Rob Phythian, CEO of SharpLink, said, “We pursued and completed the acquisition of FourCubed in late 2021 with the ultimate goal of replicating and scaling its proven playbook to affiliate marketing success for European poker market FourCubed’s Tori Roberts – now SharpLink’s Vice President of Affiliate Marketing – leads SharpLink’s Direct-to-Player (“D2P”) strategy, carefully designed to drive meaningful engagement from sports bettors and iGaming and to drive new user traffic and acquisitions for our valued partners.The launch of our new D2P web properties represents the first phase of our US audience aggregation plan by SharpLink. In the future, we expect building our ultimate D2P platform to serve as a foundational revenue channel presenting exponential growth opportunities for our company in the future.”

About SharpLink Gaming Ltd.

Founded in 2019 and based in Minneapolis, Minnesota, SharpLink is a leading online technology company that connects sports fans, leagues and sports websites to relevant and timely sports betting and iGaming content. SharpLink uses smart, proprietary online conversion technology to convert sports fans into sports bettors for licensed online sports betting operators. SharpLink’s intelligent C4 Sports Betting Conversion technology provides and determines the best sports betting offers and experiences for each identified user. Using sophisticated behavioral modeling and tracking technologies, and analyzing past and present user behavior, we provide sports fans with personalized betting offers specifically related to each fan’s favorite sports, teams and players. Additionally, SharpLink specializes in helping sports media companies develop innovative strategies, products and solutions to drive customer engagement with highly interactive sports games and mobile apps. SharpLink is led by industry veterans with several successful releases in the sports gaming and iGaming industries. For more information, please visit the SharpLink website at

Forward-looking statements

This release contains forward-looking statements that are subject to various risks and uncertainties. These statements include statements regarding the expected growth of the online betting and online gaming industries, the Company’s ability to grow its business, the potential benefits of the Company’s products, services and technologies, and other statements that do not are not historical facts, including statements which may be accompanied by the words “intends”, “may”, “will”, “plans”, “expects”, “anticipates”, “projects “, “predicts”, “estimates”, “aims”, “believes”, “hopes”, “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including, without limitation, the Company’s ability to conduct profitable operations, government regulation of online betting, customer acceptance of new products and services, the effects of the spread of the Coronavirus (COVID- 19) and future measures pri by the authorities of the countries in which we operate on our operations, the demand for our products and the economic situation of our customers, the impact of competitive products and prices, the long sales cycle, the rights of the Company and its competitors, general economic conditions and other risk factors detailed in the Company’s annual report and other filings with the United States Securities and Exchange Commission. The Company assumes no responsibility for updating the forward-looking statements contained in this press release.




SharpLink Gaming Ltd.

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Dodi Handy, Communications Director

Michael Adorno, Vice President, Communications

Phone: 407-960-4636

Phone: 212-931-6143

Email: [email protected]

Email: [email protected]

THE SOURCE: SharpLink Gaming Ltd.

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