Script to Screen announces webinar on the best influencer marketing strategies for 2022


LOS ANGELES, November 15, 2021 / PRNewswire-PRWeb / – In the latest in a series of “ThoughtLeaderThursday” webinars hosted by integrated agency Direct Response / Direct-to-Consumer Script to Screen, its co-founder and executive creative director Ken kerry will join Havas Edge SVP Luke Slota to lead: Under the Influence: Top Influencer Marketing Strategies for 2022 on Thursday November 18, at 2:00 p.m. ET/ 11:00 a.m. PST.

Influencer marketing is an essential tool that brands must use to stay relevant in today’s rapidly changing business climate. By allocating media spend to influencer marketing, businesses can target niche consumer segments that were not available in the past. Kerry and Slota will examine the importance of the role influencer marketing plays in increasing brand awareness, trust and purchase intention.

In this webinar, you will learn:

  • Why and how it’s important to find the right influencer for your brand
  • How influencers help create brand awareness
  • How to Target Unique Segments of Potential Customers Using Influencer Marketing
  • The differences between micro and macro influencers and how to use them effectively

To register for this free event:

Slota is the Senior Vice President of YouTube and Influencer Marketing at Havas Edge. He is responsible for overseeing the entire influencer marketing channel strategy and implementation. Slota has managed to scale dozens of small test campaigns into permanent acquisition channels, spending tens of millions of dollars per year. He brings varied and valuable experience to his role with nearly a decade spent in the space of influence.

Kerry said, “Influencer marketing is at the top of every smart business’s priority list. There is no more skilled professional in this discipline than Luke Slota. If you are interested in harnessing this talent so important to building customer loyalty, please join our next webinar to learn its influencer marketing secrets. “

Kerry is Executive Creative Director and Executive Producer at Script to Screen, and her hands-on involvement ensures that the highest production values ​​are combined with solid principles of direct response. He co-founded Script to Screen in 1986, with his wife, Barbara, CEO. Script to Screen has produced more long-running infomercials for more marketers than any other business.

About the onscreen script
Founded in 1986, Script to Screen is a leading integrated direct response agency, providing a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and increased customer service. retail. Specializing in a strategic combination of profitable customer acquisition and brand building, Script to Screen has worked successfully with entrepreneurs and leading brands to expand revenue channels and build businesses. Clients such as AAA, Amazon, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Netspend, Nugenix, Nutrisystem, Omaha Steaks, Philosophie, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer, and Wahl are some of the big companies that have turned to Script to Screen for creative strategy, messaging, and production across the board. channels, both offline and online of their DRTV campaigns.

Media contact

Frank Tortorici, Marketing Maven, 9088758908, [email protected]

SOURCE Script on screen


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