Rritual Launches Comprehensive Marketing Campaign to Fuel Nationwide Rollout of Rritual Product Line from Rrite Aid

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Mmonths of planning leads to the design of a marketing campaign using cutting edge data to support the launch of Rite Aid

VANCOUVER, BC, August 19, 2021 / PRNewswire / – Rritual Superfoods Inc. (“Ritualor the “Society”) (CSE: RSF) (FWB: 0RW) (OTCQB: RRSFF) is delighted to announce that the company is launching a comprehensive marketing campaign to support the nationwide rollout of Rritual products with Rite Aid throughout the United States.

Rritual Superfoods Inc. logo (CNW Group / Rritual Superfoods Inc.)

The national roll-out of Rite Aid represents a major achievement for the Rritual brand. It validates both supply and demand for the category, while validating the quality of Rritual’s products and the growing consumer interest in functional superfoods. Rritual strives not only to lead this emerging category, but also to define it. An important part of achieving this goal is accomplished by gaining the trust and support of consumers through leading retailers such as Rite Aid and CVS.

Rritual Superfoods’ comprehensive marketing campaign to support the nationwide rollout of Rite Aid combines a geo-targeted marketing initiative, with in-store merchandising and RiteAid.com brand building programs. Internal management has worked aggressively with partner agencies to develop this cutting-edge marketing campaign designed to build brand awareness for Rritual and bring consumers to Right Aid outlets across the board. United States.

“As previously reported, Rritual’s retail strategy is disruptive, the company is targeting national retailers rather than regional deployments in order to gain market share and category-defining leadership,” said Mr. David Kerbel, CEO of Rritual and Director. “By working with our partner agencies, our team has developed a program that will maximize growth opportunities with Rite Aid and, most importantly, provide data from which we can derive ideas to strengthen our marketing programs in the future. “

About Rite Aid Corporation

Rite Aid Corporation is on the front line in providing healthcare services and retail products to more than 1.6 million Americans every day. Our pharmacists are uniquely positioned to interact with customers and improve their health outcomes. We offer a full line of health products and services for the whole family at more than 2,400 retail pharmacies in 17 states. Through Elixir, we provide pharmaceutical benefits and services to approximately 4 million members nationwide. For more information, www.riteaid.com.

About the ritual

Rritual is a fast growing functional superfood company that creates natural wellness products that support a holistic approach to a healthy lifestyle. The company is poised to dominate a segment where demand and sales are growing exponentially. Under executive leadership with over 100 years of CPG pedigree, Rritual has pioneered distribution to major retailers and is positioning itself as a leader in the functional health and wellness industry as a superfood platform. Rritual markets organic wellness products in United States through the initial deployment of retail sales which includes more than 10,000 points of sale and through www.rritual.com.

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Functional Food Market

According to Grandview Research *, the global functional food market is estimated to reach $ 275 billion by 2025, growing by 7.9% each year, with consumers placing greater emphasis on health and wellness.

*https://www.grandviewresearch.com/press-release/global-functional-foods-market

Neither the Canadian Securities Exchange nor its regulatory services provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-looking information

This press release contains forward-looking statements and forward-looking information within the meaning of Canadian securities laws (collectively, “forward-looking statements”) that relate to Rritual’s current expectations and beliefs about future events. All statements that express or involve discussions regarding expectations, beliefs, plans, goals, assumptions or future events or performance (often, but not always, through the use of words or phrases such as ” will probably result “,” are expected to “,” expects “,” will continue “,” is anticipated “,” anticipates “,” believes “,” estimated “,” intends “,” plans “, “forecast”, “projection”, “strategy”, “objective” and “outlook”) are not historical facts and may be forward-looking statements and may involve estimates, assumptions and uncertainties that could cause actual results differ materially from those expressed in these forward-looking statements. No assurance can be given that these expectations will prove to be correct and the forward-looking statements included in this press release should not be improperly relied upon. These statements speak only as of the date of this press release. In particular and without limitation, this press release contains forward-looking statements relating to the Company’s plans to leverage third party manufacturing and logistics, the Company’s broader retail distribution plans and other plans, priorities and objectives of the Company.

Forward-looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond the control of Rritual, which could cause actual results and events to differ materially. those that are disclosed or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the impact and progression of the COVID-19 pandemic and other factors set out under “Forward-Looking Statements” and “Risk Factors” in the final detailed prospectus of the Company dated February 26, 2021 and available under the Company’s profile on SEDAR at www.sedar.com. Rritual assumes no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. New factors emerge from time to time, and it is not possible for Rritual to predict all of them or assess the impact of each of these factors or the extent to which one factor, or a combination of factors, may cause results that are materially different from those contained in any forward-looking statement. All forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement.

Cision

Cision

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SOURCE Rritual Superfoods Inc.



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