NEW YORK, NEW YORK, USA, September 9, 2022 /EINPresswire.com/ — According Ronn Torossian, the founder of 5WPR, the consumer packaged goods (CPG) marketing industry, was pretty straightforward. All companies had to do was promote their solutions and the job was done. These days it’s a lot more complicated because many consumers want to see a lot more detailed information about the companies they want to do business with, the solutions they offer, as well as what others are saying about them. . With the help of a CPG marketing strategy, companies in the industry can align all of their marketing efforts with consumer buying behaviors across multiple channels to drive much more success.
Torossian says consumers tend to have a lot of different options these days when they want to make purchases, which means it’s become much harder for businesses to build customer loyalty with the target audience. In fact, about half of all consumers are willing to choose a different brand if that brand can meet their needs, and more than half of all consumers have placed much less trust in businesses since the pandemic began. The pandemic itself has actually made consumers much more open to trying solutions from different brands if those brands offer businesses significantly more value or convenience. To stay competitive in this market, companies need to start addressing brand loyalty with their target audiences. Most of the time, there aren’t many differences between similar products created by competing brands, which means businesses need to invest in a stronger digital marketing campaign so they can differentiate themselves from competitors and build loyalty. more customers.
In the past, the largest revenues in the consumer packaged goods market were generated by brick-and-mortar stores. In recent years, this trend has changed as more and more consumers tend to prefer buying products online, both from big brands and companies as well as direct-to-consumer businesses. This trend was further accelerated by the global pandemic, as many people wanted to shop and order from the safety of their homes. This big shift in consumer buying behaviors across the country, and even the world, has caused traditional brands to start altering all of their marketing efforts. This trend has also provided a great opportunity for some of the less established brands to stand out from the crowd in this crowded market and reach many more people, which is why investing in digital marketing is so important for any consumer of brands of packaged goods. these days.
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