Revlon, Inc. executed two strategic activations with ACTV8me, an interactive ad technology solutions platform.
ACTV8me reached consumers through exclusive offers and personalized experiences leveraging its proprietary sequential QR codes. Revlon would be the first beauty company to use this technology to sequentially deliver promotional offers, coupons, beauty related information and new products to Revlon customers via ACTV8me’s advanced SQR code solution. The collaboration marked a first for the industry, company officials said.
“Being the first global beauty company to leverage ACTV8me’s technology is a testament to Revlon’s agility as we continue to invest in digital solutions to address changing consumer behavior and connect with consumers. customers on a deeper level,” said Martine Williamson, Chief Marketing Officer of Revlon. “By harnessing the power of ACTV8me’s SQR codes integrated into iOS and Android mobile wallets with geolocation and time-based reminders, Revlon can create even more personal, unique and customer-focused shopping experiences that will unlock exclusive opportunities. for our customers, and drive engagement.
Revlon has already put ACTV8me’s technology to work by including SQR codes on its ColorStay Skin Awaken concealer truck, which stopped in several cities in February and March to celebrate the launch of the new beauty product with free coffee for customers as they enjoyed the virtual shade. -matching, giveaways, and more. Customers scanning SQR codes (found on physical marketing materials, such as the truck) triggered exclusive shopping opportunities, special event ties, and multiple retail and product offers, which could be saved in a customer’s native mobile wallet to be redeemed online or anytime. the location of the retail partner. Revlon plans to continue working with ACTV8me on future collaborations.
According to Brian Shuster, Founder of ACTV8me, “Our direct-to-consumer solution expands our partner’s marketing reach using the immediacy of e-commerce as well as location-based targeting, which incentivizes consumers who cross the boundary of a point of sale with calculated messages related to promotions, loyalty and reward programs that inspire immediate responses.