Real Luck Group, parent company of sports betting operator Luckbox, has announced plans to reinstate its affiliate marketing strategy.
The operator has signed deals with “several key affiliate marketing networks” in an effort to funnel traffic to Luckbox’s betting products.
Real Luck plans to adjust its player marketing based on data and feedback from its affiliate marketing. Luckbox recently appointed David Conde as the company’s new chief data officer, tasked with taking control of customer acquisition and retention campaigns.
Luckbox Affiliate Manager Mike Bazzi said, “Working with more of the world’s largest affiliate networks is the next phase in our roadmap to attract new, quality users to our betting platform. This builds on our efforts over the past year to calibrate our next-gen bespoke betting platform, culminating in the addition of the casino in December, within the timeline we set.
“Our efforts will be focused on key markets and regions, and we will continuously test, analyze and adjust to maximize the return on our marketing spend. We are now embarking on a meaningful player acquisition marketing strategy for the first time. in the history of the company.
Luckbox reported lower revenue for the third quarter of 2021 as the company prepared to launch its online casino product.