Ralph Lauren EMEA Names Silverbean To Boost Affiliate Marketing


Luxury fashion and lifestyle brand Ralph Lauren EMEA has appointed Silverbean, a global affiliate and partnership marketing agency, to manage its affiliate marketing business in Europe, the Middle East and Africa .

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Silverbean, which has offices in the UK, US and Australia, will drive regional growth in the EMEA market and diversify the Ralph Lauren EMEA program to include partners at all stages of the customer journey. He will also focus on the brand’s goals of improving the contribution to affiliate revenue and international growth, particularly outside the UK, in regions booming in the digital market. The duo will use Partnerize, an industry-leading partnering solutions provider, to increase efficiency and scale.

Nicholas Yates, Head of Global Affiliate Partnerships at Silverbean, said: “We are delighted to begin partnering with Ralph Lauren EMEA as they look to gradually change their affiliate and partnership program.

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“It was great to show at the pitch stage why Silverbean is the perfect partner for the brand, both in terms of service delivery and cultural fit, and we look forward to working together to grow their channel’s performance. of international affiliation and obtain concrete results. “

To set the program up for success, the Ralph Lauren EMEA and Silverbean teams plan to achieve multiple results within the first 100 days of running the program. This will include recruiting key partners in Germany, France and other key markets, optimizing relationships with existing affiliate partners, and improving tracking capabilities to get the most out of Partnerize technology. Creative B2B partnerships will also be explored, aiming to elevate the brand to the rank of market leader in the affiliate arena.

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