PointsBet wins Best Sports Betting Innovation and Best Affiliate Marketing Campaign Award at the 2021 EGR Marketing & Innovation Awards


“Day in and day out, the PointsBet team is 110% committed and committed to delivering the fastest sports betting experience in the world. I am proud of our immense success to date, although we also know, in as a team, that there are only opportunities to come to continuously develop the PointsBet brand, technology and the ability to innovate and differentiate ourselves ”, Noted Johnny Aitken, PointsPari United States CEO. “We express our gratitude to the judges, sponsors, industry colleagues and the entire EGR team for the recognition and validation, and we look forward to the upcoming industry innovation that PointsBet will continue to drive. . ”

The top jury comments on PointsBet’s past year include:

  • “PointsBet has entered the market and has a proven track record of innovating, standing out from the crowd. “
  • “Having an O&O product is a real advantage. One of the few points of product differentiation and a good balance between promoting / shouting as loud as possible the marketing approaches of their competitors. The exclusivity of PointsBet’s product offering combined with the market position they have established make them a worthy winner of the Innovation Award. “
  • “Stand out from the crowd by using social media talent to drive affiliate performance in an engaging and editorially compelling way. A clear winner in terms of drawing attention to a rapidly growing and competitive market. “
  • “The old-fashioned partnerships, sponsorships and promotions were done well and on a large scale. “

After launching into United States in New Jersey in January 2019, PointsBet now also operates in Colorado – where they have also established their North American headquarters – Illinois, Indiana, Iowa, and Michigan. The company aspires to unveil its market-leading product in Kansas, Louisiana, Maryland, Mississippi, Missouri, Ohio, Pennsylvania, Tennessee, and West Virginia, through additional market access agreements subject to enabling legislation and / or regulatory approvals. PointsBet also recently launched its first exclusive iGaming platform in the state of Michigan and confirmed its intention to launch iGaming in New Jersey in the near future.

As the official and exclusive sports betting partner of NBC Sports, PointsBet will continue to use the media giant’s premium digital and television assets to promote the PointsBet brand. As part of the deal, NBC Sports provides PointsBet with year-round cross-platform marketing and media opportunities across its unrivaled event portfolio, including exclusive cross-platform matchday integrations across regional networks. from NBC Sports. PointsBet’s full Spanish functionality will reach Hispanic sports fans through the Telemundo Deportes and Telemundo broadcast stations.

About PointsBet
PointsBet is one of the fastest growing online gaming operators in the country and is rapidly expanding its presence in the United States, currently bringing its state-of-the-art proprietary technology, modernized and high-end brand mentality, business practices experts and its proven growth marketing strategies in booming countries. sports betting markets Colorado, Illinois, Indiana, Iowa, Michigan, and New Jersey. Originally founded in Australia, PointsBet is a leading online gaming operator that prides itself on having the fastest, most user-friendly app (iOS and Android) while delivering the best content and experience for sports bettors. PointsBet is the only sportsbook in the United States to offer PointsBetting – a unique and innovative way to bet – and has also introduced a host of well-received, bettor-focused initiatives. PointsBet offers the most markets in all major US sports (NFL, NBA, WNBA, MLB, NHL) and PointsBetting in the world. For more information, visit www.PointsBet.com.

Media contact
Patrick eichner
Communications Director, PointsBet
[email protected]

SOURCE points bet

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