Plannuh announced a new tool to help marketers improve the way they plan, demonstrate, compare and report on the value of their marketing campaigns. The new functionality will help Plannuh extend the capabilities of its solution by providing users with a reliable tool to accurately measure the return on investment (ROI) generated by the campaigns they develop.
Plannuh is a startup that provides CMOs, Marketing Operations, Budget Managers, CFOs and Agencies with an all-in-one cloud-based marketing leadership platform designed to help users manage their marketing plans, their budgets and their profits. The unified, collaboration-centric platform is equipped with spend management, marketing planning, marketing budget, AI-driven process automation features and dashboard marketing performance. These features can help Plannuh customers improve their agility, efficiency and marketing performance.
With the launch of this new feature, Plannuh expands its marketing leadership platform with deep learning tools and models. These will help marketers and executives improve their marketing campaign performance predictions, make better business decisions, and unlock insights into their best and worst performing campaigns. The feature will also allow users to make proactive adjustments to campaigns, rebalance their marketing budgets, and develop a consistent rubric to measure campaign performance across all stages of the funnel.
Peter Mahoney, Founder and CEO of Plannuh, made the following statement to accompany the news: “Every CMO we speak with tells us that their ultimate goal is to fully understand the business value of their marketing investments – well, they can make it happen. Now, marketing teams can use Plannuh to make timely, data-driven decisions to prove and improve the business value of their marketing.
Learn more about Plannuh.