On Purpose Wins Public Relations Mandate for Nasscom Foundation


On Purpose Wins Public Relations Mandate for Nasscom Foundation

ON PURPOSE was signed by the NASSCOM Foundation to raise awareness of its “TechForGood” philosophy to create more opportunity for those who need it most. The NASSCOM Foundation is the only non-profit organization representing the Indian technology industry. She believes in helping people and institutions transform the way they address social and economic challenges through technology. NASSCOM Foundation programs and initiatives focus on three pillars: skills and employability, female entrepreneurship and digital literacy.

ON PURPOSE will work closely with the NASSCOM Foundation to implement an extensive media outreach program in India, managed from its offices in Bengaluru, Mumbai and Delhi. The brief includes providing a comprehensive communications strategy to help the NASSCOM Foundation build and amplify its value system to bring the technology ecosystem together to increase social impact.

“ON PURPOSE’s interest in working with brands that create social impact and their attitude towards solving and highlighting social challenges resonated with the vision of our Foundation. This enthusiasm, along with its experienced team, will help make NASSCOM Foundation a brand in India that aims to reach the last mile and provide access to those who need it most,” said Shruti Das, Communications and Marketing, NASSCOM Foundation

Speaking of the new victory, Girish Balachandran, Managing Director, ON PURPOSE, said, “With our experience and expertise in delivering integrated communications for multiple development sector clients, we are excited to be working with the NASSCOM Foundation to help them deliver more #TechForGood. We look forward to leveraging our communication skills and industry development experience to provide a comprehensive communication approach to the NASSCOM Foundation.

ON PURPOSE is a communications consultancy founded to drive social change in India. Since its inception in 2017, the firm has developed a portfolio of clients in the areas of climate action, public health, education and gender equality.


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