Nebraska creates marketing campaign to add residents

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LINCOLN, Neb. (KMTV) – The state of Nebraska is looking to attract new out-of-state residents with a new marketing campaign. “The Good Life is Calling” is the new tagline and it includes a TV commercial voiced by comedian and Nebraska native Adam Devine to generate interest.

The campaign touts Nebraska’s low unemployment rate, large agricultural economy, and high quality of life.

Governor Pete Ricketts says it’s the same approach a business would take.

“Even if you have a great product, you still have to go out there and tell your potential customers that you have a great product. You can’t expect them to find you without letting them know that’s why businesses across the country are running ad campaigns and have a marketing strategy, ”Ricketts said.

The ad campaign is funded by the federal state CARES law and costs approximately $ 10 million.

The 30-second television commercials will air in Midwestern cities such as Kansas City, Denver and Chicago.

Ricketts says he hopes to attract those who have lived here before and those looking for a fresh start.

“We want Nebraskans who have left the state to remind them of this and ask them to come back to the state and raise their families there. We want people who are looking for a change of pace, especially after the past 18 months,” maybe they’re ‘I’m tired of these big urban areas and looking for a better quality of life,’ Ricketts said.

You can watch the full ad and get more information about the advertising campaign site.

Ricketts’ office said the campaign was developed in partnership with a state-based creative agency (ARchrival) and will begin today with several placements in key markets.

You can watch the briefing below or on our Facebook page.

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