MMPRC launches marketing campaign in the Middle East


The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a marketing campaign with Almosafer, the flagship consumer travel brand of Seera Group, a leading travel service provider in the Middle East.

MMPRC said Seera will be broadcasting informative and creative content as well as organic posts and stories on social media platforms like Twitter, Instagram and Snapchat to promote the Maldives. The campaign will run for two weeks, from February 25 to March 11, 2022.

According to MMPRC, the collaborative campaign will promote the Maldives as a safe haven ready to welcome travelers from the Saudi and Middle Eastern markets, in line with MMPRC’s marketing strategies for the region. It will help maintain the destination’s presence and actively engage the traveling public by sharing the latest information and travel guidelines with potential travelers and encouraging them to book holidays to visit the Maldives. The activities of this campaign are estimated at 5 million impressions.

Seera Group offers various travel services in the Middle East and North Africa regions. They are widely regarded as the most knowledgeable and accomplished travel service provider in Saudi Arabia.


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