Social commerce leader continues to build team with nearly 40 years of sales and marketing experience
CHICAGO, July 26, 2022 /PRNewswire/ — Mavely, the social commerce platform that streamlines customer acquisition and social selling for the everyday influencer, today announced two new leadership hires who bring a wealth of experience in industry to Mavely’s growing team. Jason Sires will serve as Mavely’s new vice president of sales, and Erin Killian Kristyniak joins as VP of Community and Brand.
“Jason and Erin understand what consumers are looking for from brands today and the power of combining affiliate marketing with everyday influencers to bridge the gap between brands and consumers,” said Evan Wray, co-founder and CEO of Mavely. “Social commerce is almost a $1 trillion market, and Mavely is positioned to be a leader in its category. Having team leaders like Jason and Erin will help us solidify our position, build momentum and accelerate growth.”
Sires is an accomplished digital sales and marketing executive with over 20 years of experience driving organizational sales goals. In his new role, he will drive the growth and development of the Mavely platform. He will focus on building relationships between brands and their advocates to solidify Mavely as a social commerce category leader for influencers and brands.
Prior to joining Mavely, Sires was an executive at Smarter Chaos, a leading digital and affiliate marketing agency. His experience includes prospecting and closing deals with leading brands and overseeing various digital marketing, brand development and corporate performance marketing strategies. He has worked with major brands such as Shipt/Target, FabFitFun, Tile, Dollar Shave Club, Pepsi and many more.
“Brands today want to engage authentically with consumers, and building relationships with influencers consumers trust is the best way to do that,” Sires said. “Mavely has cracked the code on how to bring brands, influencers and consumers together, and I couldn’t be more excited to join Mavely at this inflection point and help the company continue his growth.”
Killian-Kristyniak brings over 15 years of affiliate marketing and management experience and will be key to Mavely’s growth strategy in the years to come. As VP of Community and Brand, Killian-Kristyniak will support brand partners and creators across a multitude of verticals, including beauty, fashion, lifestyle, wellness and finance, and will continue to expand Mavely’s reach into new verticals.
Prior to Mavely, Killian-Kristyniak spent 14 years at Pepperjam, one of the world’s leading affiliate platforms. In her last eight years as an executive at Pepperjam, she managed some of the largest affiliate retail brands and played a key role in acquisitions and organic growth. Most recently, she served as VP of Partnerize, another leading affiliate platform that acquired Pepperjam in 2020, where she worked with brands and agencies to use technology to drive success. the company.
“The way consumers shop has fundamentally changed in recent years, and the last two years in particular have accelerated that change,” Killian-Kristyniak said. “Mavely is at the forefront of the social commerce revolution, creating authentic engagements between brands and consumers through trusted influencers every day. I look forward to continuing to expand the strong community that Mavely has already established.”
For more information visit: joinmavely.com.
Mavely is the social commerce platform for everyday influencers, those who engage their community in authentic, trusted and diverse ways. The company’s suite of social selling tools helps creators earn commissions and products through a network of branding opportunities and top retailers. Mavely supports over 25,000 daily influencers nationwide through curated partnerships with over 450 retailers representing over one million brands. Mavely’s platform offers creators the fastest commission reports in the industry, the most frequent payout structure, comprehensive educational tools, and premium community management services. Situated at Chicago, Ill.Mavely was founded in 2018. To learn more about Mavely, visit joinmavely.com.