Marketing Strategies to Increase Referrals


A business referral is when someone in your network recommends your business to a new prospect. This process happens instinctively during an organic conversation or as a result of referral marketing efforts. The trust factor plays a key role in increasing referrals.

For example, a recommendation could come from an influencer’s Facebook recommendation, authenticated word of mouth, or a phone call. For this reason, referral marketing undermines supplemental marketing campaigns in many ways.

Providing a great customer experience results in word-of-mouth referrals that ultimately deliver a higher ROI of the company’s network. Also, a referrer provides a vote of confidence by doing the endorsement, which is an influential part of social proof. Important entities in this sphere of influence are existing customers, business relations and friends.

Let’s take a look at marketing strategies to increase referrals.

Social media is an essential channel for increasing referrals, especially for e-commerce businesses. After providing excellent service to a customer, business owners should remind them to share their experiences on social media platforms like Facebook, Instagram, Twitter, WhatsApp, and LinkedIn.

One can also use strategies such as assigning a gift to each referral, sending individual discount codes, distributing gifts, etc. Customers can then share the program on their Instagram profile in exchange for rewards.

As a business, there is a wide range of tools that can be used to do things like improve imagery and increase engagement on social media.

Inbound marketing is the process that helps potential consumers find your business. It is a strategy that uses many methods such as attraction marketing, content marketing, blogging, events, and search engine optimization to create brand awareness. Inbound marketing emphasizes visibility, to attract future customers.

Inbound marketing provides educational and informational content. It can yield better results than traditional marketing that inconveniences potential buyers rather than giving them an open invitation to participate.

A robust inbound marketing platform empowers consumers to engage with your brand at any time. Detailed rating and product reviews are at your fingertips, not to mention the influence of digital media on information sharing.

“Inbound marketing is so influential because you have the control to give the buyer exactly the answers they are looking for at the exact moment they need them. It builds trust and authority in any niche in which you engage in this form of marketing.

– Joshua Gill, Inbound Marketing Consultant

Content marketing is the method of planning, creating, and publishing content using platforms such as social media, blogs, websites, press releases, and print media. The goal is to reach the target audience and increase sales, engagement and loyalty. Content marketing informs potential buyers about goods and services that ultimately lead to improved conversions. It also builds an association with customers and businesses by increasing reliability.

SEO is search engine optimization. It is the practice of the phases of enchantment to benefit from a content better ranked on Google. SEO includes organic ranking, which means a customer doesn’t have to pay to be in that space. Search engine optimization is the process of collecting some of the content online and improving it so that search engines like Google display it at the top of the page when someone searches for a particular topic.

Outbound marketing reaches customers through general media marketing and also through in-person contact. The process involves TV commercials, face-to-face meetings, and general cold calling or emailing. Leads are generated and then tracked by internal salespeople as part of outbound marketing.

Last words

This article has given us an in-depth idea of ​​the main marketing strategies to increase referrals. We can also get an overview of the importance of referrals in improving brand awareness and especially in generating leads in businesses.

Organizations will surely leverage social media, content, inbound, outbound and SEO marketing strategies to increase sales and reach leads in a short time and with minimal budget.


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