Marketing Executive Scott Wright is the latest addition to

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MARIETTA, OH, May 11, 2022 (GLOBE NEWSWIRE) — Scott Wright has joined the team of split chief marketing officers at Chief Outsiders, bringing with him a host of contemporary go-to-market strategies honed in some of the world’s hottest companies. revered brands, including Procter & Gamble, Visa and Valvoline.

Noted for his ability to help B2C and B2B companies unlock accelerated growth with a vision of a more profitable future and an actionable roadmap to get there, Wright joins more than 100 other CMOs who are available for split engagements through Chief Outsiders.

In a recent career highlight, as CMO of Brokers International, Wright led the rebranding and re-branding of the Brokers International company with a new purpose, points of differentiation, brand identity, website website, an integrated marketing campaign and sales strategy. These efforts have supported a 90% increase in sales growth in just two years.

As Vice President of Marketing at Valvoline, Wright re-engineered the brand and go-to-market strategy of Valvoline’s install channel division to address declining profits in an evolving competitive landscape. He launched innovative marketing campaigns that engaged consumers to drive traffic, tickets, cross-sells and up-sells to the customer location, and implemented a new marketing and sales strategy. company to accelerate customer acquisition, resulting in 25% profit growth.

“Scott works with CEOs and management teams to drive near-term and future growth through unique brand positioning, integrated marketing, lead generation, differentiated product and service portfolios, and exceptional customer experience. “said David Vroom, Managing Partner, Chief Outsiders.

Wright earned his BS in Mechanical Engineering from The Ohio State University.

About the Chief Outsiders

Chief Outsiders is the leading fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-designed growth plans. The company has more than 100 part-time and split-time chief marketing officers (CMOs) from coast to coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or above in one or more operating companies, including many Fortune 500 companies. Chief Outsiders CMOs have been part of the leadership team of over 1,400 enterprise clients, driving growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.

Due to its market-based growth plans, the quality of its leadership and its experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 private companies with the fastest growing in the United States, and was recognized in 2019. as a little giant Forbes. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon bestseller for business owners and CEOs. For more information on companies that trust Chief Outsiders as their primary source for accelerating business growth, click here.

  • Scott Wright, CMO, Chief Outsiders


        
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