Luckbox takes over affiliate marketing as a renewed player acquisition strategy


True Luck Group and its subsidiaries doing business as “Luckbox” relaunched its affiliate marketing business as the next step in its player acquisition strategy. The company plans to expand player marketing efforts based on data and feedback from this initial phase.

True Luck Group has signed agreements with several key affiliate marketing networks to increase player traffic to Luckbox’s sports, sports and real-money betting products.

Luckbox Head of Affiliates Mike Bazzi spoke out in a press release and said: “Working with more of the world’s largest affiliate networks is the next phase of our roadmap to attract new, quality users to our betting platform. This is a known, high-value acquisition channel that I and the team have had success with in the past. Our efforts will be focused on key markets and regions, and we will continually test, analyze and refine to maximize the return on our marketing spend.”

“This builds on our efforts over the past year to calibrate our next-gen bespoke betting platform, culminating in the addition of the casino in December, within the timeline we set. We are now embarking on a significant player acquisition marketing strategy for the first time in the company’s history.

“Our superior business intelligence infrastructure allows us, during this initial phase, to continuously monitor this proven acquisition channel, with the goal of maximizing our return on investment as we scale to work with more sites and affiliate networks. Our goal is to grow our player base and revenue as quickly as possible and start sharing KPIs with our shareholders to highlight the value of the work we’ve done.”


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