Lottery.com launches new brand as part of its B2B affiliate marketing strategy

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Lottery.com (NASDAQ: LTRY, LTRYW), a leading technology company transforming how, where and when the lottery is played, today announced LotteryLink, a major branding initiative of its global B2B affiliate marketing. Branding is part of Lottery.com’s strategy to use highly recognizable and descriptive names and domains to reach its global digital audience and leverage the company’s strong affiliate marketing capabilities. Additionally, the company recently launched B2C customer marketing campaigns that use multiple media channels, including targeted digital advertisements and search engine optimization, to reach new users. “We are working aggressively to grow our user base while emphasizing capital discipline,” said Tony DiMatteo, CEO and co-founder of Lottery.com. “I believe the combination of LotteryLink’s ability to grow our user base with limited marketing spend and our favorable customer acquisition costs in our B2C segment positions us to increase profitability. oday is an example of the steady progress we are making on our growth initiatives.We remain focused on continuing to execute on our strategic plan.

To view the full press release, visit https://ibn.fm/1ETA4

About Lottery.com

Lottery.com is a leading technology company transforming how, where and when the lottery is played. Its attractive mobile and online platforms allow players located in the United States and around the world to purchase legally sanctioned lottery games remotely. Fans and subscribers turn to Lottery.com for compelling real-time results on over 800 lottery games from over 40 countries. Additionally, Business Partners and Affiliates may use LotteryLink to provide Lottery.com products to their customers. Through WinTogether.org, Lottery.com is fundamentally changing the way nonprofit donors are incentivized by gamifying charitable giving. In everything it does, Lottery.com’s mission remains the same: an uncompromising passion to innovate, develop a new demographic of enthusiasts, provide responsible and trusted solutions, and promote community and philanthropic initiatives. For more information, visit www.Lottery.com.

NOTICE TO INVESTORS: The latest news and updates regarding LTRY can be found in the company’s newsroom at https://ibn.fm/LTRY

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