Lookers Launches First “Major Cross-Channel” Brand Marketing Campaign in Five Years


Lookers today launched its first major multi-channel brand marketing campaign in more than five years.

Launching the campaign, Duncan McPhee, COO of Lookers, said: “Fresh, confident and impactful, our new authentic brand campaign reflects our priority commitment to all of our customers in the UK and Ireland. It also helps cement our commitment to providing unparalleled choice and the best value, service and delivery options that complement a new, modern, sustainable way of living.

Rolling out across the UK and Ireland from 16 May on TV, radio, online, social media and outdoors – and including new signage at several dealerships nationwide – the integrated campaign reflects Lookers’ commitment to its people, growth, innovation and confidence in the future .

Driving new sustainable growth is a key priority for Lookers, he said, and is part of a strategy to grow its national footprint, invest in its people, nurture and grow its partnerships with automakers. and expand the supply and range of electric vehicles. , maintenance and recharging facilities in all areas.

Lookers said it is committed to growing its talent pool to confidently meet the changing demands of consumer demand. The group recently launched ‘Jump Start’, a program designed for people wishing to pursue a career in sales within the UK automotive industry, and is currently training 200 new apprentice technicians across the country, a program in which Lookers has been active throughout the pandemic. .


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