KidGlov, a boutique marketing and advertising agency with offices in Lincoln and Omaha NE, received a Nebraska Tourism Award in the Outstanding Marketing Campaign category for its work with Lancaster Event Center Fairgrounds (LECF) and the 2021 National high school finals rodeo (NHSFR). The event is the world’s largest rodeo by competitor, with 1,500 high school rodeo athletes from 41 states and three countries competing in 13 rodeo specialties and two shooting competitions.
LECF was selected by the National High School Rodeo Association (NHSRA) to host the event, which has rotated over the past nine years between the Wyoming communities of Gillette and Rock Springs; making Lincoln only the third location to host the event in recent years.
Amy Dickerson, managing director of LECF, told the Lincoln Journal Star that the event sold a record number of event bracelets and individual rodeo tickets, the success of which she attributed in large part to KidGlov’s marketing campaign. . The event was such a success that the rodeo itself received a Nebraska Tourism award in the Outstanding Event category.
KidGlov’s marketing strategy The rodeo began with extensive research into high school rodeo events, including interviews with event planners, contestants, and fans. The result was a multi-faceted marketing campaign designed to help LECF increase rodeo attendance for families and competitors’ fans, capture the attention of local / regional rodeo enthusiasts, and highlight opportunities for them. spectators to watch, shop and eat during the event. The rodeo was to generate a minimum of $ 16 million for Lincoln’s economy.
The campaign included national print and digital advertising to NHSRA members and rodeo enthusiasts, as well as local advertising via television, newspapers, Spanish and English radio stations, outdoor billboards and digital and print advertisements. The social media strategy included paid and organic posts, ticket giveaways, and a series of posts KidGlov created for the NHSRA’s Facebook, Instagram and Twitter channels.
Additionally, KidGlov developed public relations strategies that included press releases and story presentations to national and local audiences. The agency also developed targeted emails to help educate the public about the NHSRA and tourism organizations, while banners on the streets of downtown Lincoln greeted attendees and provided sponsorship opportunities for local businesses. . Finally, KidGlov created a website landing page for the rodeo, designed to share key information, secure sponsors, and serve as a resource for vendors, volunteers, ticket sales, supplies sales and event registrations. camping grounds.
âThe world’s greatest rodeo has turned out to be a monumental victory for LECF, the community and the state,â said Lyn Wineman, President of KidGlov. âGiven the challenges posed by the COVID-19 pandemic and a windstorm that hit LECF the previous week, we found the results of the campaign and event to be particularly gratifying. “
In addition to a record 2,800 event bracelets and 19,066 rodeo tickets sold, KidGlov’s campaign generated over 23 million trackable earned and paid media impressions, while digital and social impressions have reached over 12.5 million. The event’s landing page, which reached 111,412 pageviews, sold each campsite completely, for a total of 1,369 bookings.
The Journal Star’s post-event coverage said the rodeo generated approximately $ 1.3 million in revenue from ticket sales, kiosk rentals, camping fees, food and beverage sales and sponsorships.
KidGlov’s most recent award crowns an impressive year for the agency, which saw the company win 18 awards at the 2021 AMA Omaha Pinnacle Awards, as well as being named Agency of the Year and winning the Best in Show award. Additionally, KidGlov walked away with 15 accolades at this year’s AMA Lincoln Prism Awards, and the coveted designation of Corporate Marketer of the Year.
Experts at advertising agency KidGlov are available weekly through their digital marketing channels on Facebook and YouTube to discuss a range of marketing topics, including healthcare marketing, financial advertising, non-profit marketing. lucrative, etc. Learn more at KidGlov.com.
KidGlov is a full-service marketing, branding and advertising agency focused on partnerships within these industries: community health, finance, healthcare, non-profit, and special-purpose businesses. From their offices in Lincoln and Omaha, Nebraska, they work with regional and national shifting brands across industries that believe in the power of branding to kickstart success. KidGlov offers branding, logo and website design, content marketing, digital marketing, integrated marketing campaigns, strategic research, and more. To find out how the KidGlov team can help you solve big problems and make positive change, visit KidGlov.com, [email protected], or call 402-483-9922.
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