Although the consumer confidence index remains low at 51.5 and buyers continue to worry about inflation and a possible recession, pessimism is certainly not in the forecast ahead.
In fact, there is reason to rejoice because rather the opposite is true.
Consumer spending remained relatively stable in several categories. Meanwhile, e-commerce sales boomed in July, rising 11.7% year-over-year, the first double-digit jump for the industry since December, according to Mastercard SpendingPulse.
Over the past few months, affiliate data from Skimlinks (a Taboola company) has shown us that consumers are primarily focused on buying wedding-related and home goods.
In July, buyers took new directions. Among the new topics that drove sales for publishers:
- The Nordstrom Anniversary Sale
- The best sex toys on the market
- How to live stream sporting events
Even though these trends were driven by specific events that are now over, advertisers and publishers can use the lessons learned to inform their strategies. This will increase traffic, generate higher CTRs and earn you more commissions.
Let’s take a closer look at July’s affiliate marketing trends and key takeaways you need to know.
Shop till you drop at Nordstrom
Nordstrom’s Anniversary Sale is one of July’s most anticipated shopping events, perfectly timed with the back-to-school shopping season. Knowing that the sale appeals to fashionistas looking for the hottest fall and winter items and consumers with a crazy but thrifty mentality, publishers who have developed content on the most wanted items and best deals have done exceptionally well in terms of commissions earned.
If you’re a publisher and missed out on promoting this sale, fear not, because another big sale is just around the corner! The Bloomingdale’s 150th Anniversary Sale begins September 8. Consumers will want to grab many of the thousands of discounted items, and you can point them in the right direction while increasing your revenue.
If you’re an advertiser, you might consider hosting your birthday sale because consumers associate birthday sales with the best deals. Consider marketing your birthday sale early and saving money to build excitement for the event.
Take away key: Publishers should cover the best deals during anniversary sales, and advertisers should plan to run competing campaigns. Consider hosting your own anniversary sale, as consumers are willing to spend if the deal is too good to pass up.
Summer Lovin’ (with sex toys)
We’re all familiar with the phrase “sex sells” and you’ve probably even used it at some point to create clickable, drool-worthy content or campaigns for your brand. Well, July 31 was National Orgasm Day. Yes, it really is a vacation.
As with many of these fun, if not slightly wacky social parties, people celebrated by buying sex toys and taking them for a spin between the sheets, after all, the day is all about sex positivity.
Again, the holidays themselves are over, but the sex toy market is in full swing. By 2026, it will be worth $54.6 billion, with an accelerated CAGR of 11.27%. Beyond July, sex toys are still top sellers for publishers. We often see an increase in purchases in the months leading up to Valentine’s Day and Christmas. With the month of July, sex toys can increase your commissions all year round.
Take away key: If you’re a publisher with the right audience or an affiliate marketer ready to target sex-positive consumers, this is an opportunity worth taking.
Focus on creating evergreen content that promotes the most loved products and keeps things fresh with articles about new tech-infused toys. As always, consumers will love and appreciate the guides to the best deals.
If you’re a sex toy retailer, consider mixing up your marketing for the rest of the summer. Maybe have a Labor Day sale!
Live sport score a goal
Cable cutters are still trying to fill the void left by the abandonment of their traditional cable bundles. Even though many streaming services have been around for a while, consumers are still looking for ways to stream different shows, especially big games or sporting events. That’s exactly what we saw in July’s search trends, boosted by the MLB All-Star Event and the friendly match between Real Madrid and FC Barcelona. Articles and campaigns on how to broadcast live sports events will surely attract a lot of engagement, earning you fans and revenue.
With the global online sports live video streaming market poised to skyrocket to be worth $87,338 million by 2028, developing content that speaks to this audience will pay off in spades.
Take away key: This is a very promising and potentially lucrative preview for US streaming services heading into the 2022-23 NFL and World Cup season. Maximize brand impressions on high-end sports publishers at scale with Taboola’s High Impact Sports package.
With Taboola’s High Impact Sports package, brands can capture users’ attention as they interact with the content they consume in an editorial environment such as ESPN, NBC Sports or CBS Sports.
Publishers can earn big by promoting streaming services that offer live sports like Hulu, fuboTV, and Sling TV. Most viewers include the phrase “how to watch” or “how to stream,” so be sure to mimic that language in your native content and ads to get the best value for your campaign.
Have a sweet month of September
Now is your chance to end the third quarter on a financial high and feel good as you enter the fourth quarter and holiday sales madness.
Each trend discussed here may have been triggered by something specific in the calendar, but all should prove popular throughout the year, so it’s definitely worth taking the time to understand and understand them. integrate into your marketing strategy.