Jesse Ancira III talks about the power of actionable marketing strategies

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Jesse Ancira III, CEO of Fecundity Consulting and CMO at Ancira Salsa, was interviewed on Mission Matters Business Podcast by Adam Torres.

Jesse Ancira III was interviewed on Mission Matters Business Podcast by Adam Torres.

Jesse Ancira III, CEO of Fecundity Consulting and CMO at Ancira Salsa, was interviewed on Mission Matters Business Podcast by Adam Torres.

Jesse Ancira III, CEO of Fecundity Consulting and CMO at Ancira Salsa, was interviewed on Mission Matters Business Podcast by Adam Torres.

Beverly Hills, Calif., September 27, 2021 (GLOBE NEWSWIRE) – After earning his Masters of Public Administration from Texas State University, Jesse Ancira III worked in the public sector as a policy analyst and legislative liaison before to put its expertise at the service of the hemp / cannabis and consumer packaged goods industries.

In 2020, while serving as Marketing Director of Ancira Salsa, he also launched his own consulting firm to help business owners reduce noise, overcome ‘analytics paralysis’ and execute smart and actionable marketing strategies for their brands.

Listen to the full interview with Jesse Ancira III on Mission Matters Business Podcast.

Tell us about Fecundity Consulting.

“The name Fertility is related to fertility,” says Ancira, “which means to give birth to ideas in a market.” Consulting, he explains, helps entrepreneurs, consultants and freelancers grow their businesses with scalable marketing strategies.

Soon to be launched in January 2022, Fecundity is developing a course module that combines the counseling process with a dose of actionable education. “The course will feature submissions, audits and feedback,” he says. Offered in tandem with consulting services, the module will provide points of contact on which the client can rely. “The purpose of this program is to help marketers prepare to scale,” he explains.

It includes nine introductory courses in Organic Facebook Strategy, Native Marketing, Event Marketing Strategy, Website Strategy, Referral Strategy, SMS Affiliate Marketing, and Jesse’s favorite topics. : digital and physical product design, packaging and labeling.

“When customers are ready to talk to big buyers, big brokers, big distributors, they don’t want to be caught off guard,” Ancira says when asked about the module’s value proposition, explaining that it prepares customers to really sell their products. At scale.

Tell us about Ancira Salsa.

Ancira’s family began selling her grandparents’ salsa at local trade shows and farmers’ markets in Taylor, Texas in the late ’90s just as a hobby. The salsa had gravy, so to speak, winning awards along the way. Over the past few years, Ancira’s father has established a formal LLC and hired Jesse to lead his marketing. Since launching in 2019 without a website, Facebook page, and internet presence, the brand has now been carried by 20 stores, fueled by positive customer reviews and good old-fashioned hard work. Once the family could no longer meet the demand, it expanded to meet it with co-packers and ultimately a distribution center in Austin.

As Ancira explains, when people order products from a retailer’s website, those orders are usually processed by a warehouse fulfillment team, who then ship the products to customers. Ancira Salsa’s use of a distribution center has helped it continue to grow as its demand increases, and in the near future the brand aims to expand its list of resellers to include big box chains by from your place.

To learn more about Ancira and its companies, visit https://fecundityconsulting.com/ and https://ancirasalsa.com/.

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