Hello, this is Amanda Perelli and welcome to Insider Influencers, our weekly recap on the activities of influencers, creators and social media platforms. Sign up for the newsletter here.
In this week’s edition:
On Tuesday, Instagram kicked off its first-ever “Creators Week,” a three-day virtual event.
For starters, Mark Zuckerberg unveiled new tests and features aimed at helping creators make money.
Sydney Bradley broke down some of the upcoming tools announced by Zuckerberg.
Here are three key points from Instagram’s livestream:
Instagram will begin testing native affiliate marketing tools for creators. Brands will be able to set their own commission rates, Zuckerberg said.
There will be more tools for creators who sell their own products and merchandise. Creators with their own products will be able to connect to their stores in their personal profiles.
Creators will be able to earn extra money from tips. Instagram and Facebook are adding tip features that allow fans to pay creators.
“Our goal is to be the best platform for creators like you to make a living,” Zuckerberg said on the live broadcast. “And if you have an idea that you want to share with the world, you should be able to create and distribute it easily and simply – on Facebook and Instagram – and then earn money for your work.”
Check out the full story about the new tools Instagram is launching for creators, here.
Nate O’Brien is a YouTube creator who films personal finance videos.
O’Brien started posting videos to YouTube in 2017. And in 2019 he decided to drop out of college to focus on YouTube full time.
Today, it has around 1 million subscribers.
I spoke with O’Brien about how much he earns on YouTube from ads per month:
February: $ 39,200 (1.7 million views)
March: $ 31,500 (1.6 million views)
April: $ 25,700 (1.2 million views)
“I don’t think it’s really too late to start,” he said of building a career on YouTube.
Check out the full story for a breakdown of O’Brien’s influencing activity, here.
Fashion content is a popular category on TikTok, where users post outfits and purchase featured items.
Molly Innes wrote about a new report from influencer agency Gen-Z Fanbytes that explains how fashion brands can get big on TikTok.
Here are three key points to remember:
Gen Z consumers are looking to integrate sustainable fashion into their wardrobes.
Fanbytes found that “#haul” and the associated hashtags saw a 28.9% increase in views between January and April 2021.
The #designerfashion hashtag racked up 31 million views through April 2021, and an engagement rate of 11%, according to Fanbytes.
Find out how fashion brands can go viral on TikTok, here.
More news on the influencer industry:
Dispo, a photo-sharing app that experienced an upheaval among executives and investors earlier this year following Insider’s investigation into the conduct of its co-founder David Dobrik, has confirmed it has closed a round Series A. The round included investors Alexis Ohanian’s Seven Seven Six, Unshackled Ventures, Annie Leibovitz and Raven B. Varona.
The CEO of the company said his team wanted to be deliberate in how they build their product to avoid some of the pitfalls other tech startups have faced.
“The early days of social media were all about ‘going fast and breaking things’,” Daniel Liss told Fast Company. “Our thinking is, ‘move fast and build things’. How can you create something additive and not just destructive for the sake of growth? “
Each week, Insider provides a snapshot of news about hires, promotions, and other announcements from designer companies. This week includes new hires at Snap, Fanbytes, and the latest signing from FaZe Clan.
Read the full recap of the Creators Industry Movements, here.
The hottest hashtag of the week on TikTok:
Each week, we highlight a trending hashtag on TikTok, according to data provided by Kyra IQ.
The percentage increase over the last 7 days: 4,715%
This increase centers around the start of Pride Month and creators celebrating the LGBTQIA + community.