InfinityQS awarded for Marketing Campaign of the Year in

0

FAIRFAX, Virginia, August 30, 2021 (GLOBE NEWSWIRE) – InfinityQS® International, Inc. (InfinityQS), the global authority on data-driven enterprise quality, won a Stevie® Bronze for “Marketing Campaign of the Year – Software and Applications” in the 19e Annual American Business Awards®. InfinityQS was honored for the success of “Giving Back With Enact®,” an initiative to help the manufacturing industry recover from COVID-19 that has resulted in significant growth in new customer and partner relationships for the solutions provider. quality. This is InfinityQS ‘second recognition for outstanding marketing performance this year, following a Platinum victory at the 2021 AVA Digital Awards.

InfinityQS launched “Giving Back with Enact” in April 2020, in direct response to the unprecedented operational challenges manufacturers faced during the COVID-19 outbreak. The campaign focused on a core offering for new customers: three months of free use of InfinityQS’s Enact® quality management platform, with no fees or commitments required. This would allow manufacturers to take advantage of Enact’s cloud-native capabilities to deploy and configure remotely, enable remote training, and enable remote collaboration and decision-making, while maintaining product quality for a long time. the pandemic.

To raise awareness of the offering, InfinityQS worked with longtime partners, digital marketing agency Refactored and public relations firm DPR Group, on a multi-channel marketing campaign that included new website content, media social media, Google paid search and media coverage. In just under a month, they’ve developed all of the campaign materials needed to educate manufacturers on the benefits of cloud-based quality management and position Enact as an immediate solution to pandemic disruption. Messaging has evolved over time to align with the changing priorities of manufacturers, from response to recovery to resilience for the future.

The campaign resonated strongly with manufacturers across all industries and as a result, InfinityQS achieved:

  • A 266% increase in the number of new clients entering Enact Proofs of Concepts
  • A 100% increase in new partnerships for the InfinityQS Enact® global partner program, as more resellers recognize Enact as a solution to strengthen manufacturing resilience
  • The company’s largest cloud sales volume compared to the previous year
  • The Largest, Most Qualified Sales Pipeline He Has Ever Known

Greg Matranga, Vice President of Global Marketing, InfinityQS, commented, “We are honored to be recognized with this esteemed Stevie® Award for our marketing efforts. However, our real reward is knowing that we are providing the manufacturing community with the digital tools and resources they need to successfully navigate today’s complex, challenging and ever-changing business environment. We are seeing more and more of our manufacturing customers optimistic about the future, convinced that solutions like Enact are helping them build their resilience to succeed in the post-COVID world. “

The American Business Awards are the premier business awards program in the United States. All organizations operating in the United States are eligible to submit nominations – public and private, for-profit and not-for-profit, large and small. This year’s program received a record number of over 3,800 nominations from organizations of all sizes and from virtually every industry. Over 250 professionals from around the world participated in the evaluation process to select this year’s Stevie Prize winners.

“The U.S. economy continues to show its resilience, and as we prepare to enter what should be a period of phenomenal growth, we celebrate the remarkable achievements of a wide range of organizations and individuals over the past 18 years. past few months, ”said Stevie Awards president Maggie Gallagher. “This year’s Stevie Laureates nominations for the American Business Awards are a testament to the ingenuity, commitment, passion, adaptability and creativity of the American people.

Details on the American Business Awards and the list of Stevie 2021 winners are available at www.StevieAwards.com/ABA.

About the Stevie Awards
The Stevie Awards are presented in eight programs: Asia-Pacific Stevie Awards, German Stevie Awards, Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for large employers and the Stevie Awards for sales and customer service. The Stevies also produce the annual Women | Future conference. The Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 countries. Honoring organizations of all types and sizes and the people who support them, Stevies recognize exceptional performance in the workplace around the world. Read more about the Stevie Awards at http://www.StevieAwards.com.

About InfinityQS International, Inc.
For over 30 years, InfinityQS has been the world’s leading provider of Manufacturing Quality Intelligence software and services. Powered by a powerful Statistical Process Control (SPC) analysis engine, the enterprise solutions, Enact® and ProFicient ™, deliver unmatched visibility and strategic insight across the enterprise, from the shop floor to the room. meeting. This extended deep diving capability enables manufacturers to improve product quality; reduce costs and risks; improve compliance; and make strategic, data-driven business decisions. Based near Washington, DC and with offices in Seattle, London and Beijing, InfinityQS has thousands of customers around the world, including Ball Corporation, Boston Scientific, Graham Packaging, and Medtronic. For more information, visit www.infinityqs.com.

Media contact:
Alexis Ellsworth
DPR Group, Inc.
(240) 686-1000
[email protected]


Source link

Share.

Comments are closed.