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Social media is no longer just about staying in touch with family members and friends. Every online coach and business owner you know has an online presence. This is no longer an option; it is essential for the growth of every online business. According to Statistical, there are 420 billion active social media users, and brands with a social media presence experience an 88% increase in exposure and 69% increase in leads generated.
The question is, how do you use social media as a tool to build awareness of your brand and attract more clients for your coaching business? Here are six ways to attract Instagram and Facebook customers through organic marketing strategies, completely for free.
1. Share informative content to add value
We need to understand the psychology behind which our target audience uses social media before we create our posts.
Here are some questions to think about:
What are my audience looking for when they search for a particular hashtag or keyword?
Why would my audience open Instagram and Facebook?
What are they looking for and what do they hope to achieve?
When you start looking at it from your audience’s perspective, you’ll be able to change your approach. Social media is a place to be social, and it shouldn’t be treated like a market. According to Backlinko, 54% of social browsers use social media to search for products. This is a huge opportunity for you to use social media as a platform to add value by sharing informative content.
The advantage of sharing informative content is that you will naturally be seen as an expert in your niche, which will make you more easily seen as a credible resource than a salesperson. As such, you will spend a lot less effort trying to “convince” your audience to buy from you when you share your offer.
Related: Coaching: The Best Kept Secret To Growing As An Entrepreneur
2. Use storytelling to connect with your audience
Most marketers already know that they need to post informative and educational content. With 71% of small businesses use social media to market themselves, how do you stand out and differentiate your brand from others?
One of the laws of commerce is that people do business with those they know, love, and trust. The easiest way to create a connection with your ideal customer is to use storytelling as part of your content marketing strategy.
The purpose of storytelling is to evoke an emotional response and inspire action by using a storytelling to communicate a message. Storytelling makes your brand more memorable and helps your audience see you as someone you can relate to. When crafting your brand story, you can use your brand voice and show them what you stand for and why it matters to them by aligning your brand’s beliefs with theirs.
3. Share your progress to inspire your audience
People take action when inspired. Contrary to this, people will not move forward if they do not have the motivation to do so. A great way to inspire your ideal clients to take action is to share your progress with them.
When your prospects see your story and how far you’ve come, they’ll see you as the expert who can guide them. That being said, where you have been is where they are now, which makes it very relevant to them.
4. Present the results by sharing testimonials
What do the best coaches have in common? Results.
Your prospect wants to make a decision and he wants to know that it is possible for him too. People need to trust you before they give you their money. Presenting the results by sharing your clients’ testimonials gives you a boost in credibility because you are not just talking about yourself. It removes that barrier between you and your prospect. Instead of seeing your accomplishments as overwhelming, it helps them see it from the perspective of “If others have done it, I can do it too!” “
Related: Why Is Coaching Important For Entrepreneurs?
5. Monitor social media engagement levels
While content is king, social media relies heavily on algorithm and engagement levels. The more engagement a post receives, the more the algorithm will push your content to more users, giving you a boost in visibility when the snowball effect occurs. The algorithm has full control over visibility and virality, especially when more and more people like, comment, and share a post.
Once you’ve uploaded content regularly, you’ll start to notice the performance trend for each post. Digital marketing is all about testing and making improvements through data-driven results. Constantly monitoring and tracking your analytics will give you a better idea of ââwhat types of posts you should keep creating and which ones to edit to improve your overall performance. To keep things simple, post more of the stuff your audience likes to engage with and stop posting content that isn’t gaining much traction.
6. Include calls to action to direct users to the next action step
Last but not least, your content strategy should have a purpose and an intention. Every piece of content you create should contribute to your social media goals and objectives.
What’s the next action step you want your prospect to take?
How will it benefit them and why should they care?
Are you trying to grow your mailing list or get more registrations for your masterclass?
Make sure your call to action is clear in each post so your ideal customers have a direction to take. They need to know why you are here, how you can help them, and why they should take the next step and take immediate action. Having clarity will make it easier for them to move down the sales funnel as they don’t have to guess what’s next for them, while still giving them a reason not to scroll through your post.
Proven Ways to Attract Coaching Clients
There are several proven ways to attract coaching clients, and you will find that every Coach has a unique approach just like any other business owner. It is important to realize that not all coaching activities are the same and that you should focus on what works best for you.
The most important thing to do is establish your authority as an expert and make sure that you are focusing on the lead generating activities that will fill your sales funnel. The biggest mistake is falling into shiny object syndrome and trying everything because it is the fastest way to waste your time, money and energy. Master one thing, be recognized for it, and position yourself as an expert at attracting customers consistently.
Related: How Profitable Is Coaching As A Business?