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E-commerce continues to gain in relevance as people find it more convenient to shop online, especially when the 2020 pandemic struck. Now, the e-commerce vertical is ready for 2021. But the initial obstacle remains: How to position a given product in front of a specific audience?
To remove this barrier and increase customer reach, you need to know a thing or two about affiliate marketing and ad networks for ecommerce players.
How Ecommerce Players Can Benefit From Affiliate Marketing
Imagine there is a digital store selling children’s bikes and they are about to launch an international seasonal sale campaign. The store has a variety of options: the owner can place paid search ads, approach a multinational agency for sales conversion, or hire an international marketing team.
However, what works the most is localized and personalized promotion. And this is where a partnership between e-commerce players and affiliate marketers becomes profitable. You see, thanks to the influence they have over their viewers, affiliates are the pros at campaign optimization and local targeting.
How it works? A blogger or website owner (an affiliate) recommends a merchant’s products and gets paid every time a user purchases products through that recommendation. The purchase is the only action that is paid for.
Related: 8 Things I Wish I Had Known Before Starting Affiliate Marketing
Benefits of Using Affiliate Marketing in Ecommerce
If you are wondering why marketers should take advantage of this style of online marketing, here are some of the benefits:
- Generates the right leads to your website.
- Helps you to track, control and measure your marketing success.
- You get what you pay for since it is performance based.
- Expands your brand awareness and the reputation of your business.
- Stimulates repeat sales.
How to promote an e-commerce offer
With the help of the right associate’s offering and promotion strategy, you can maximize leads and sales from your ad.
Whether you are a small store or a business empire, to get the most out of your ecommerce affiliate programs, here’s what to keep in mind.
1. Submit an e-commerce offer
Before you start researching affiliates, you need to decide what to promote and what results you expect. It will be your offer. So what exactly is an offer? It is an arrangement provided by an advertiser to attract individual traders. It can detail things like your brand or business, commission rate, shipping information, product descriptions, landing page, designs, or images related to the product.
2. Direct the right products to the right people
One of the most common mistakes to avoid is pushing the entire ecommerce site down the throats of potential customers. Your efforts, on the contrary, should be directed towards meeting their demands. Identify the right products that meet the needs of each audience group.
Users are quick to ignore ads and nonspecific campaigns that don’t match their current needs. This is why online advertising must be targeted with extreme precision.
3. Be sensitive to time and location
Time and place are two essential factors in e-commerce. When signing in to a partner program, consider the time and location when developing your campaign.
Pay attention to the differences in time zones. When are prospects most likely to see your ads? These advertisements should only be served to those who are within the geographic reach of your distribution services.
4. Prepare your landing page
First of all, your homepage shouldn’t be your landing page, mainly because a majority of viewers won’t pay attention to it for long as we all get easily distracted these days. Remember, the ultimate goal is to convert as many leads as possible into sales.
You want to focus on the main headline (make it gripping and impactful), social proof, CTA (call to action), eye-catching media content (images, videos, etc.), and compelling copy (containing the advantages and characteristics of the product). Timers, containers, lots of white space – it’s the little details that make your landing pages even more effective.
Related: 3 Tips to Get Started With Affiliate Marketing
5. Provide your affiliate marketers with visuals
The more attention it gets, the better. The higher the quality the better. Visual content often works better than words. Or combine the two in a big way and you’ve got an affiliate deal that marketers are dying to promote.
Affiliate marketing in ecommerce requires high resolution images visualizing products, their descriptions, benefits, and sometimes social proof. That’s why you should always create and share high quality visuals with your editors.
6. Think about how to follow your affiliation offer
To know exactly how affiliate marketing is impacting your ecommerce site, you need to have a clear idea of ââhow many people click on your ads or links, how many of those clicks turn into leads, and how many of them turn. in conversions. Tools like Google Analytics or traffic trackers can provide you with the analysis you need to measure the success of your affiliate campaign.
7. Choose a promotion strategy (or let the experts at the affiliate network do it for you)
Another essential aspect is to choose a promotion strategy suited to your offerings (i.e. if you are working directly with publishers). If you go with an advertising network like Google, you provide all the information you need about your offer and the affiliate marketers decide how best to promote it. The same goes for affiliate networks.
Creating the best affiliate offers starts with the right products. Identify which segment of people would be attracted to your products and services. Draw models from their online behavior, target them where they can be found, and tailor your ad to their biases.
Related: This Is Why Teens Are The Experts At Affiliate Marketing
This covers working with the pubs with which they are in constant contact. When you understand the target market, you can create a highly productive, collaborative affiliate marketing campaign that results in increased leads, conversions, and sales.