Launching a marketing campaign is no small feat. There’s a lot of work at every stage, from pre-launch to post-launch and everything after. You want to put your business on the path to success, and that means paying special attention to getting it all done.
Marketing campaigns are anything but overwhelming. And if you don’t have a ton of launch experience, that can be a challenge. Read on to learn the basics of what you need on your marketing checklist to ensure proper execution.
Before any marketing launches, there is a lot of prep work needed to ensure a successful launch. It all starts with market research, which focuses on two key areas: your competitors and your customers.
Start by making a list of your potential competitors, then analyze them in depth. Check out their website, blog, social media pages, etc. to get an idea of trends in your industry. Next, take a look at your target customers. Get to know your customer inside out, which you can do by checking social media pages or attending industry-related events. Figure out what they like and dislike about products or services similar to yours.
Then it’s time to get everything ready and set up. You want to prepare for public relations (PR) by compiling a list of blogs in your industry and local business journals and preparing a media kit. Next, you want to make sure your website, email service, blog, and social media pages are set up and contain all of the information that potential customers need to know about your business.
Fun after launch
The real fun starts after you launch. This step is where you collect customer feedback. You get to know your customers and what they like about your product or service. You want to make sure your business is distributed across the web. Write and distribute press releases, e-books, white pages and more to spread the word. Post content to your blog and social media pages, and work with influencers to get your content out on their platforms as well.
It is at this stage that you will begin your paid promotional channels. Sponsor conferences, podcasts or newsletters that your target audience might attend or consume. Set up paid social media ads to reach your target customers.
The work does not stop after the initial launch period. You must stay consistent with your marketing strategy to see long-term success. Continue to communicate and nurture the community you’ve built through your launch.
Maintain a consistent schedule with your email newsletters, blog posts, and social media posts. Make sure your website stays up to date and optimized. Reach out to your brand’s early fans and customers for ongoing support through guest blogging or podcast sponsorship. Keep the PR train going by soliciting ongoing partnerships and sponsorships.
It’s time to optimize
And now what you worked for, the results. Optimizing your marketing efforts is endless. Now that you have the results, it’s time to break them down. Find out what you can learn from these results. What worked well? What went wrong? Have you invested in the right places? Where can adjustments be made?
Optimizing your marketing is something you will do consistently and will require varying levels of change, testing, and new strategy. It’s also a time to perfect things that may not have gone well the first time around. Remember that no launch is free from a few challenges. Welcome them and learn from them. You will continue to improve over time.
This new information that you will continue to learn will not only help you, but also your customers. You can use customer feedback to improve or make changes to your product. You can use comments on an FAQ page, in blog posts, and on social media posts. Potential customers will be on the lookout for this information and it could help them make their final decision.
As you prepare for your marketing campaign, be sure that you will do your best. With your marketing checklist in mind and the determination to crush this launch, there’s no way you won’t succeed.