A lot of people today think email marketing is dead, but it’s not; email is more popular than ever. There are over 3.5 billion email users worldwide, and their numbers are expected to grow exponentially over the years for a multitude of reasons.
Statistically email has more users than social media, so if you’re still not using affiliate email marketing In your digital marketing campaigns, you are missing out on a lot of business opportunities.
Launching an email campaign can be difficult, but it can be beneficial for your future promotions with the right strategy. Such campaigns are effective because they allow you to open a direct communication channel with your customers.
Once you’ve built your website, it’s time to start focusing on building your email list.
Building a list of contacts that you can email to is a difficult task, but it can yield great results for your business if you do it right.
- Sign up with an email provider
You need to sign up with an email service provider to start your campaign. Make sure you follow the law as you cannot send unsolicited emails unless you have the express or implied permission of the recipient.
An implied permission means that you currently have some sort of relationship with the contact. Whereas express permission means that although there is no relationship between you and the recipient, they have allowed you to send your marketing emails to them.
In the early stages of your business, you are likely to deal with express permission contacts. So you need to optimize the user’s touchpoints, such as your website and social networks, to entice them to subscribe to regular emails.
- Optimize your website
The more contacts you have by email, the more emails you can send and the more audience you can convert. Try to integrate and optimize your website with strategically placed registration widgets and pop-ups.
A / B testing is the best way to optimize, to try different widgets or pop-ups to get more registrations. Also, don’t forget to monitor and closely follow your progress and your customers’ responses as this will allow you to modify your affiliate email. marketing campaign accordingly.
- Create drip emails
Once someone registers on the website, you must have systems that send them to set emails at particular intervals. You can set up drip emails and change details for your industry and what works for you.
With an automated drip campaign in place, you don’t have to worry about manually sending emails and you will be able to send an email at the right time.
A series of planned and well-executed emails will keep your customers engaged.
- Produce high quality content
Even if you have a long list of potential customers, a proper drip system, and an optimized website, your email campaign won’t work unless you produce high quality content.
You have to create good content to keep audiences engaged. Create content around things and topics in your business niche.
Once you’ve sorted the basics, you need to continue creating high quality email content and regularly optimize your website for more signups.