DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) said its wholly-owned subsidiary Hashoff LLC launched a new social media content marketing campaign with a Nasdaq-listed esports gaming client after successful campaigns in New York and Illinois earlier. This year.
The campaign focuses on promoting brand awareness and registering new users on the client’s software platform now that online sports betting is permitted across the province of Ontario, Canada, a said the company.
DGTL noted that the new client, with a current market capital of over $30 billion, is a global leader in online software services allowing users to place bets on fantasy sports competitions in top major sports leagues. of the world.
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Hashoff’s independent content publishers will target new users through marketing on Instagram, Tik Tok and Twitter, with a focus on new online sports betting regulations in Ontario, DGTL said.
“The terms of the contract require Hashoff to source, secure and brief the highest-ranking micro-influencers in the market to build brand awareness and drive new active users to the client’s top online properties,” said added the company.
The latest marketing campaign is evidence of the expansion of Hashoff’s global business and reaffirms DGTL’s commitment to diversifying Hashoff’s active customer base as a long-term business development strategy, he said.
DGTL Holdings acquires and accelerates transformative digital media, marketing and advertising software technologies powered by artificial intelligence. DGTL – Digital Growth Technologies and Licensing – specializes in accelerating enterprise-level software-as-a-service (SaaS) businesses in the content, analytics, and distribution industries, through a mix of unique cap structures.
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