Harita Desai Jani Named Head of Marketing, Mswipe Technologies, Marketing & Advertising News, ET BrandEquity

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Harita Desai Jani, Marketing Manager of Mswipe Technologies

Harita Desai Jani has been appointed Chief Marketing Officer of Mswipe Technologies.

Jani brings over 17 years of experience in branding, marketing and communications across a range of products and segments in the B2C and B2B space.

She will be responsible for driving marketing campaigns to accelerate the pace of customer acquisition, engagement and growth. She will also seek to develop a unique brand identity, drive marketing awareness programs and drive the company’s creative output.

Beginning her career in advertising, Jani joined HBSC, then 14 years at Kotak Mahindra Bank. In her previous role, she was responsible for effectively improving brand visibility and influence through advertising, digital marketing and brand alliances.

Nayantara Bhargava has been appointed as Head of Banking and Digital Partnership. In her current role, she will focus on building relationships with banks and brands and providing them with payment solutions for merchants, enabling the expansion of the payments digital footprint across the country.

Yogesh Verma is appointed Chief Commercial Officer of MCapital. Verma’s responsibility is to scale the lending business by engaging with more like-minded merchant partners and reaching further while growing the existing business.

Ketan Patel, CEO of Mswipe Technologies, said, “The announcement of Mswipe’s leadership is a strategic step in building our company’s transformational journey. Our goal is to enable the digitalization of merchants across India in this dynamic digital payment space and ensure that we can meet their rapidly changing needs.

“The goal is to create a more agile team that focuses on strategic initiatives, customer obsession, innovation and growth. Additionally, with the introduction of Nayantara and Harita to the leadership team, we are moving towards the commitment to achieve gender equality in our workforce. It will add to various mindsets coming together to achieve the ultimate goal,” Patel added.

In this role, Veluri will lead Adobe’s marketing strategy in the Indian market, reporting to Adobe Asia Pacific’s vice president of marketing, Duncan Egan.

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