Halo Pet Launches Multi-Million Dollar Marketing Campaign


NEW YORK, June 07, 2022 (GLOBE NEWSWIRE) — Let’s face it, pets are the best kids in the world. That’s why Better Choice Company (NYSE American: BTTR) (“Better Choice” or “the Company”), a pet health and wellness company, is unveiling its new marketing campaign to celebrate parenthood. pets. The new Halo Pet campaign aims to validate and empower the next generation of “Pet Moms”. The campaign is launched in support of the company’s new brand, Halo Elevate, a science-backed premium natural pet food.

Generation Y is late in having children. However, they are enthusiastically embracing pet parenting, with 76% of millennials owning a pet. Halo’s new campaign is aimed at these “Pet Moms” and tells them “We see you. We understand you. We are you.”

The World’s Best Food for the World’s Best Kids campaign kicks off with a full suite of digital assets, including a unique augmented reality experience featuring educational tools and incentives for pet moms. Created in partnership with creative agency and production studio Humanaut, the campaign centers around the fact that for pet parents, their pets are their children. Halo shines a light on that shared bond that runs deeper than any belly rub.

“We’ve all had a time when we say ‘hello’ to our dog or cat before our spouse and/or human children. The Halo brand is all about embracing the joys and quirks of pet and family parenting. be a pet mom,” said Scott Lerner, CEO of Better Choice Company. “As the father of two and ‘pet mom’ to my goldendoodle Leo, this campaign was created to empower consumers to be the best pet parents and that starts with providing the highest quality nutrition.”

The campaign is designed to reach millennials at the right time with the right content to drive awareness, consideration and traffic to our strategic business partners such as Petco, Pet Supplies Plus and select neighborhood pet stores. The campaign will reach Pet Moms where they consume content: YouTube, Instagram, Facebook and TikTok.

Halo is investing in a multi-million dollar media plan to support this new campaign which includes:

  • Targeted video via YouTube, Instagram, Facebook and TikTok. https://www.youtube.com/watch?v=mwPkoID7MxQ
  • Experimental: Includes a realistic augmented reality experience via a QR code that demonstrates the unique features of the Halo Elevate product and provides FAQs and retail product discounts.
  • Influencer campaign: Halo enlists dozens of Millennials and Gen Z content creators to show how they live the Halo Pet Mom lifestyle and spread the word.

For over 30 years, Halo Pets has been committed to providing innovative pet food for optimal health and happiness. Made with high-quality, carefully selected ingredients and formulated by leading veterinary and nutrition experts, Halo Pets provides pet parents with natural, science-based nutrition they can trust. For more information, please visit halopets.com/pages/halo-elevate.

Better Choice Company Inc. is a rapidly growing animal health and wellness company committed to leading the evolution of the industry toward pet products and services that help dogs and cats live longer, healthier and happier. We take a nutrition-based approach to animal health compared to conventional dog and cat food offerings and position our brand portfolio to benefit from prevailing trends of increasing humanization of companion animals and the attention consumers to health and well-being. We have a proven track record of decades of success selling trusted animal health and welfare products and leverage our established digital footprint to provide pet owners with the knowledge to make informed decisions. regarding the health of their animal. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which respectively focus on providing kibble and canned food made from real whole meats and canned foods. and minimally processed raw dog treats. . For more information, please visit https://www.betterchoicecompany.com.

Media Contact:
Prime Public Relations
Jessica Prah
[email protected]


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