MONTREAL— GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, announces the launch of its most ambitious marketing campaign yet. Fully integrated, GURU’s 360 degree campaign aims to build brand awareness among consumers and increase its footprint in key Canadian markets. The campaign emphasizes the bold and authentic values of GURU and its key attributes, including its natural plant-based ingredients, which are the perfect source of good energy for everyday life.
Rolling out in mid-June, the Good Energy for the Everyday campaign was developed following an extensive research process and numerous focus groups. The results revealed a highly progressive consumer base that surpasses stereotypical category cues associated with energy drinks, and shared values revolving around the notion of Good.
“As GURU continues to get to know its Canadian customer base better, we want our radically inclusive values and unique brand philosophy to resonate in everything we do. That’s why we opted for a bold and courageously REAL campaign that connects us to our diverse consumer base, coast to coast,” said Carl Goyette, President and CEO of GURU. “As the ultimate source of good energy for everyday life, we will continue to set ourselves apart through genuine engagement with our target audiences. We are confident that we will be able to deliver on our brand promise by carving out our own space and by continuing to differentiate ourselves in a competitive market dominated by traditional brands; this is at the heart of our growth strategy,” he added.
Rolling out gradually over the summer months, this comprehensive, omnichannel campaign will include brand ambassador partnerships, outdoor, digital and e-commerce content, influencer campaigns, in-store activations, and support its strategy. sponsorship program announced earlier this season under which GURU is set to power some of the summer’s most anticipated events across Canada.
Keep an eye out for actives that will feature bold statements emphasizing the authenticity of the brand and its consumers, positioning GURU as the category differentiator and with its natural, plant-based ingredients front and center. This is in addition to television segments as part of its recently announced partnership with CTV’s THE AMAZING RACE CANADA.
About GURU Products
All GURU energy drinks are plant-based, rich in natural caffeine, with no artificial sweeteners, artificial colors or flavors, and no preservatives. Plus, all the drinks are organic, vegan, and gluten-free — and the best thing is they taste amazing.
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that started in 1999, when it launched the world’s first natural, plant-based energy drink. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of more than 25,000 outlets, as well as through guruenergy.com and Amazon. GURU has built an inspiring brand with a clear list of organic, plant-based ingredients. Its drinks provide consumers with good energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning up the energy drink industry in Canada and the United States.
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