Growing Together: How Affiliate Marketing Can Help Impress Small Business Clients


Giving your customers solutions that deliver a new and engaged audience is a sure way to impress, says Natasha Griffiths, Global Marketing Manager for Awin Access. With low cost, minimal risk, and impressive ROI, affiliate marketing is a great way to help your small customers grow online.

The global affiliate marketing industry is expected to be worth around $12 billion in 2022, and with an increasing proportion of small businesses branching out into the channel, it is quickly becoming a legitimate and effective way for SMBs to grow online.

On average, 15% of companies’ marketing budgets are now allocated to affiliate marketing, so for agencies looking to support smaller online clients who may have lower budgets and high personal investment, affiliate marketing that is configured specifically for small businesses or beginners can give you the tools to achieve great results.

Navigate in a niche

With affiliate marketing, your small customers can access the same range of online partners and audiences as big brands, through partners such as price comparison sites, promo code sites, bloggers and influencers. This gives them the ability to reach relevant and broad audiences that they may not be able to reach through other marketing channels.

An added benefit for your smaller but growing customers, however, is that they can make really meaningful connections with nano and micro influencers or content creators with extremely loyal and trusting audiences. Engagement rates and conversions from this type of relationship can be just what a small business needs to achieve manageable yet impactful results. Plus, building a strong relationship early on means your client will grow with their choice of influencer as they become more popular. Presenting options that really show that you understand your client, their industry, and the types of partnerships they could benefit from will be very helpful in recommending options and investing in them.

Resource realism

Affiliate marketing can often be seen as something big brands can take advantage of, with a full-time marketing team needed to drive results and manage performance. In recent years however, simplified entry-level solutions for small businesses and beginners have begun to change the landscape, and the barriers to entry into the digital world are falling for those who need it most.

Setup and integration with an affiliate program via e-commerce hosts often used by small online businesses (e.g. Magento, Shopify and WooCommerce) can be completed in just a few steps and your customer can be up and running and establishing connections to websites, bloggers or media in hours.

Budget adherence

When it comes to presenting plans to your small clients, budgets and the client’s personal interest in ROI will undoubtedly be a priority for you to gain approvals. While other online marketing channels, such as Google Ads, charge independently for results, affiliate marketing pays for results. Small Business Affiliate Solutions offer monthly costs as low as £75 per month, all payable additionally solely on the basis of successful sales made by your client’s chosen online partners and agreed commission percentages. ‘advance.

The small business affiliate community enjoys a return of £12 for every £1 spent, so if you’re looking for ways to prove your value to your customer in terms of value for money, affiliate marketing has the tools. to help you do that.

keep fresh

Demonstrating initiative, innovation and presenting exciting new marketing options will keep your offer fresh, help retain customers and keep them invested in your expertise. Affiliate marketing can provide a low-risk yet exciting opportunity to diversify your customers’ digital mix and keep them excited to work with you. Proven and reliable affiliate solutions aimed specifically at small businesses or beginners are often an inexpensive and risk-free way to enter the affiliate world, with very short commitment periods and hassle-free cancellations.

You can confidently offer your customers to be brave and give it a try, knowing that they can easily switch off if they choose. Affiliate marketing platforms also offer great features such as; built-in marketing options for additional exposure, agency-specific reports, and reports to give targeted recommendations on the best partners to connect your clients with.

Contact us to learn more about how Awin Access, the leading affiliate marketing solution for small businesses and beginners, can help you win over your customers.


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